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Google Analytics is the best-known and most widely used analysis software in the industry.

However, it may still take a while to get to grips with the platform.

With so many data visualizations and reporting options, it can take a long time for you to figure out the best way to use Google Analytics to its full potential.

There are several ways to solve this problem:

  1. Hire people who are already Google Analytics certified.
  2. Try to figure out the scans for yourself without certification.
  3. Have a member of your team certified.

For the most part, Option 3 is the fastest, most cost-effective option to get the most out of long-term analysis.

Google Analytics certification offers you a valuable tool to improve your marketing, better serve your target audience and increase your customer base.

The following is an overview of the certification process and some of the biggest benefits of being certified.

The certification process

Step 1: Sign up for Google Partners

How to get Google Analytics certification (and is it really worth it?)

The first step you need to do is register for Google Partners, because you have to be a partner to pass the GAIQ.

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That in itself can be a career booster, as Google Partners comes with a badge that shows you are certified in different areas of Google (provided you pass the content reviews). Others will see your badge and recognize you as an expert.

In June 2021, Google Partners will offer a new « Google Partners badgeWhich will be offered to users and companies meeting the new requirements.

To receive the new badge, accounts will have to reach new thresholds in the three different categories:

  • Performance.
  • Spend.
  • Certificate.

In the performance category, the ad manager must have a minimum optimization rate of 70%. An account must spend $ 10,000 over 90 days. And at least 50% of account strategists must be Google Analytics certified.

If the company meets the new standards, the account will get the new badge that proves its skills and expertise within the Google Analytics program.

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Being certified in Google Analytics will make you more marketable to companies looking to receive the Google Partners badge.

It’s great to put on your CV or LinkedIn profile, and to have associated with your business.

In short, definitely take this first step.

Step 2: Take the GAIQ exam

Technically, the next step after registering with Partners is to take the exam, but unless you are already a Google Analytics expert, we recommend that you do some education between steps 1 and 2.

At least take the time to educate yourself about the exam – how it’s divided, timelines, question formats, etc. (which we will explain below).

Search Engine Journal Google Analytics Guide is a great starting point for anyone wanting to learn more about Google Analytics.

Fortunately, Google offers IQ courses to educate people about their programs and prepare them for these certification exams.

These courses are for everyone from beginners to experienced users, so there is something for everyone.

We recommend that you review the material for the following courses (but you should adapt the study material to your skills – no need to start at the beginning if you are already an advanced user):

  • Google Analytics for beginners.
  • Advanced Google Analytics.
  • Google Analytics for advanced users.
  • Get started with Google Analytics 360.

You can access the courses here.

Udemy is also a great resource for all things analytics, offering several Google analytics courses for new and experienced users.

How to get Google Analytics certification (and is it really worth it?)

While Google has plenty of resources for getting certified, they’re not ideal for those who really want to learn practical, real-world applications.

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There are various online data bootcamps that cover all the knowledge and best practices and tips you need to master for Google Analytics.

In addition, there is a Google Analytics YouTube Channel which has great reviews for anyone interested in learning more about the program.

Once you’ve exhausted the content, you should take the time to educate yourself on the test itself.

GAIQ is divided into modules, so you take the exam one subject at a time.

The website says you have 60 minutes to take the exam, but you actually have 90 minutes from start to finish.

There are 70 questions in total and they consist of multiple choice and True / False. As soon as you start the exam, the countdown begins and you cannot press pause for any reason, and a passing grade is 80 percent or higher.

In case of failure, you must wait 7 days before retaking the exam.

Finally, we recommend that you take several practice tests before starting the real exam. You can find free practice tests here. This site is not officially associated with Google, but it receives great reviews.

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Keep in mind that these practice tests were said to be more difficult than the real GAIQ, so if you pass a few of these chances, you are ready for the real deal.

Once you pass the GAIQ, you will receive a certificate, which will be reflected in your Google Partners account (that badge we were talking about earlier) and everyone will know that you are an analytical genius.

But is Google Analytics certification worth it?

Obtaining certification is clearly not a walk in the park, so is it really worth the trouble?

In short, yes.

But not just for the certificate, or the badge, or the extra chip on your CV.

There is a good chance that you will pick up a lot analytical knowledge useful in preparation for the test; much more than you would if you only used the program by passing here and there.

You will learn detailed information about Google Analytics features which you can then pass on to your employers and colleagues. You will be considered a qualified web analyst, which should open up employment opportunities or provide job security as this is a position in demand at this time.

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Takeaway meals

Analytics is the basis of SEO, social media marketing, search engine marketing, etc.

If all this isn’t enough to convince you, remember that you will have the opportunity to share your passion (and knowledge) for analytics with anyone else who is eager to learn.

Take pride in your new skills and use them to improve the lives of others.

More resources:


Image credits

All images taken by author, May 2021

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