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Even if you’ve spent long hours adding new content to your website, your visitors won’t see the results until the new pages are indexed by Google. Unfortunately, you might find that even though a while has passed, your website still hasn’t been indexed.

There are several reasons why Google might take a long time to index new pages, which is why finding the culprit can take a long time.

However, that doesn’t mean that the only way to fix this is to hope that one day Googlebot will reach the new pages. Instead, in a moment, we’ll show you how to make sure your website’s new content is indexed almost instantly.

First check the Robots.txt file

Before you wonder what could be causing Google’s crawlers to be slow, we recommend that you check out robots.txt file first. But wait, what is a robots.txt file?

Robots.txt functions as a set of instructions for crawlers, where you can specify which pages should and which should not be crawled. You probably don’t need to crawl every page on your website, which would keep you from going over crawl budget.

According to Matt Diggity of The research initiative, although this doesn’t happen often, you might have mistakenly marked some of your new pages as closed to Google crawlers.

Therefore, before proceeding to the next steps, make sure that your own actions are not what is preventing the page from being indexed.

Don’t waste your exploration budget

If you want your new pages to achieve high rankings and bring new visitors to your website, they need to be indexed first. Unfortunately, if you are creating a lot of new content for your website at a rapid pace, much of it may not be indexed because you are over budget for crawl.

Exploration budget

If you are using a small website, in most cases you won’t have to worry about this, but it’s still best to avoid issues like orphan pages, duplicate content, or endless spaces that might prevent useful pages on your website. to be indexed by Google:

Avoid orphan pages

If you want new pages on your website to be crawled by Google, you need to include internal links that point to them. Google’s crawlers act the same as a human visitor – if they can’t get to a particular page from somewhere else on your website, they won’t crawl or index it: that’s what ‘we call a « Orphan page ».

And this is also why you need to make sure that you have added internal links that would increase the chances that Google will not miss them!

Remember that not all pages on your website are created equal – depending on the quality of the backlinks, new pages will receive a different amount of « strength ». That’s why if you want Google to pay special attention to certain pages, be sure to add internal links pointing to them from the most popular ones on your website.

However, some of the orphaned pages may lack internal links pointing to them for a good reason because they are no longer useful. In this case, we recommend that you add the noindex tag, or simply delete them completely.

What is DFI?

Adding internal links may not be enough if crawlers have to crawl through several other pages first to access new content. Again, it’s not too different than what a human would do in the same situation – if they can’t find the information they need with just a few clicks, they might not even access. on the corresponding page.

that’s why DFI (which stands for Distance From Index) is another factor to consider ?

Fixing this issue is pretty straightforward – all you need to do is add the internal link so that the new content is easily accessible from the homepage. Any new pages with content that you think users might find particularly interesting shouldn’t require more 3 clicks from the home page.

Focus on valuable content

The pages that Google considers interesting will be indexed first. But how do you increase the « value » of the page? You certainly can’t ask Googlebot directly …

Well, Google’s algorithm pays great attention to the perceived authority of the website. If there are external links from different corners of the internet pointing to a particular page on your website, this will be a sign to crawlers that the content could be valuable, and its indexability and ability to exploration will increase.

However, awareness isn’t the only way to show Google’s algorithm that users can find your newly added content useful. Try to avoid too many pages with thin content – that is, with less than 500 words – if possible, increase their word count, for example by answering frequently asked questions related to the content of the page.

Alternatively, you can just merge multiple pages into one. On top of that, don’t forget to add meta tags and avoid duplicating titles on different pages.

Indexation request

While this is by no means a foolproof method of indexing your page, you can ask Google to index it. How? ‘Or’ What? First of all you must visit Google Search Console. Paste the URL of the new page into the URL inspection tool, then choose « Request indexing »:

Request indexing in Google Search Console

Keep in mind: whatever steps you take, still won’t happen instantly; Google might even decide to ignore indexing of your website if it encounters any of the previously mentioned problems.

Conclusion

Whether you run an e-commerce website, online bookstore, or local bakery, you need a strong online presence to be competitive in 2021.

However, even if you spend long hours writing useful articles with the intention of attracting new visitors and customers to your website, your efforts could prove unsuccessful for one simple reason: your pages are not indexed by Google.

As we have shown above, there are some factors that affect the speed at which crawlers visit your website. Following the tips mentioned in this article will help you ensure that your great content gets indexed as quickly as possible.

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