Each year, approximately 7.5% of American adults seek chiropractic services due to health concerns. Even with millions of Americans seeking chiropractic care, the competition for patients is stiff. This is why you must effectively market your chiropractic practice to beat your competition and maximize your profits. To get started, here are ten tips on how to get over chiropractic patients.
1. make sure your chiropractic website is found online
With over 1.5 billion websites on the Internet, there is a lot of work to be done to improve your website’s visibility on search engine results pages and beat your competition. According to Google, the top five organic results receive almost 70% of all clicks, so make sure your website ranks well. Some strategies you can use to achieve this and get more chiropractic patients include:
- Make sure your website is mobile-friendly
- Regularly create original and authoritative blog posts
- Get backlinks
- Use of different content formats, including audio and video content
- Incorporate the right keywords into all your content
2. List your chiropractic practice on Google My Business
For more than 90% of internet searches come from Google, your Google listing is one of the most effective and affordable local SEO tools. Listing your chiropractic business on Google My Business will expand its reach across the site, allowing potential patients inside and outside your state to find you.
3. Distribute referral cards to your patients
According to American Marketing Association, referral cards work best when they also hand out free gifts. So instead of just handing out cards to your patients, offer a reward for every successful referral they make to both the referrer and the referrer. For example, you can offer free consultation services to referred patients to encourage others to come. Just make sure you limit the number of referral cards and have an expiration date for each reward to keep your advertising costs down.
4. Run targeted email marketing campaigns
Targeted email marketing has proven to be an effective way to acquire new customers, as marketers who use it register up to a 760% increase in profits. Before launching a targeted email marketing campaign, you need to identify your ideal audience to get the most out of your email campaign.
5. Create Facebook ads for your chiropractic practice
In 2020, there are almost 223 million active Facebook users in the United States and will continue to increase in the years to come. With virtually 86% of marketers in the United States using Facebook Marketing, you can also use the platform by creating ads targeted to a specific audience based on their demographics, such as physical location, income. , occupation and age.
6. Engage potential chiropractic patients on Instagram
Typically, converting potential clients to actual patients takes time, as some may want to establish a relationship with you before seeking your services. Instagram is one of the best platforms for interacting with potential, current and past patients. Post regular updates and use Instagram marketing tools to generate more leads and grow your followers. Over time, you will build a good relationship with your subscribers and get returning patients.
7. Make your chiropractic website more user-friendly
Since more than 50% of web traffic comes from mobile devices, your website should be accessible to mobile and desktop users if you intend to reach a wider audience. By reducing your website load speed and improving the user interface to make your website easier to navigate, your visitors will spend more time on your website looking at your services and potentially converting.
8. Organize well-being seminars
Seminars are the perfect forums for not only educating the public about health and wellness, but also for marketing your chiropractic services. Indeed, the majority of people interested in these seminars will probably belong to your target market segment. Organizing these wellness seminars will create an opportunity to acquire more patients and build relationships.
9. Use print advertising
advertising strategies still today. In fact, in 2020 alone, the cost of print ads is over $ 13 billion, as reported by Statista. Advertising your business in newspapers and magazines could be effective in attracting new patients to your area.
10. Have a single point of sale for your practice
Currently there is over 70,000 chiropractors in the United States and an additional 2,500 entering the workforce each year. There are approximately 67,400 chiropractic companies in the United States, each of them striving for the largest market share. To survive in a competitive market, you must have a unique selling proposition that sets your business apart and attracts new patients. What sets your chiropractic apart from others? Do you offer special treatment? Make it known to potential and current patients!
Use these tips to attract more chiropractic patients. If you need more help and want the best chiropractic marketing services, contact the GMR Web team today.