Whether or not to talk about your political opinions via Twitter, Facebook, LinkedIn, Instagram or even Tik Tok… this is the question many business leaders and marketers are asking themselves today.
It is not news that our global economy, our cultures and our daily lives are changing. From global pandemics, to social justice, to elections, to peaceful protests, to riots, to rallies, to Supreme Court appointments, to trade deals, there is a lot to be said.
Politics is not just about who wins the next election. It’s not as easy as posting a meme on Facebook accompanied by a opinionated rant and hoping you can convince your friends to vote for the candidate of your choice.
When was the last time your political views were swayed by someone who launched a crisis on Facebook or Twitter? Probably never.
Politics is more about human beings than « politics »
The truth is, politics isn’t just about politics. It’s about being human. Politics is about emotions, justice, core values and beliefs. It’s our own personal perception of the world, the way it treats us, and the impact we want to have on the world, because of our experiences.
It’s incredibly hard to understand what even your favorite aunt or your best friends are really thinking when they share a meme, viral video, or rant about the latest scandal or political issue. Communicating on social media is not the same as a real face-to-face conversation between two or more human beings. While our digital body language such as likes, shares, and comments have an impact, it’s not the same as eye contact or hugging that occurs during or after an actual conversation.
Instead, digital political conversations leave a lot to be assumed. Assumptions are some of my least favorite things about life and business. Taking responsibility for what someone thinks is never a good place to be. Political conversations on social media leave a lot to be guessed at over what someone really means by a particular word or emoji.
Do politics and branding go hand in hand?
When it comes to politics and personal branding, do the two go together? Or should you keep your mouth shut and keep politics out of your personal and professional social timeline?
I explore these topics and more in my latest Social Zoom Factor podcast Episode # 282 – Personal and Political Branding – Preserving Your Brand and Relationships in a Political Minefield
In this 30 minute podcast, you will learn:
- How your brand is made up of perceptions and why every brand touch matters
- Does personal branding and politics go hand in hand? When and how does it work?
- Why you should dig the WHY you want to share political content
- How your digital body language speaks louder than your brilliant brand corporate messages
- How to still have an impact in the world but also preserve the integrity of your personal and professional brand
- To talk or not to talk about politics on social media – questions to find the right answer for you
- How to determine what you are comfortable sharing
- How to share political content without risking damaging your brand and relationships
- When it’s time to step away from a political digital conversation
- Tips for dealing with digital trolls and why you should ignore them
- How to find the right political content to share and engage
- How to be hope, light and positivity in a crazy dark world
This podcast episode is proudly sponsored by User.com
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Take action: Download the free guide: Personal Branding Guide and Worksheet