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Do you know how much time your employees waste trying to locate assets? It is estimated that employees can spend 20% of their workweek trying to find inside information.

If you don’t have a centralized location for your digital assets, your employees are wasting time and money digging through old hard drives and servers.

These assets need to be easily searchable and accessible, and with the right digital asset management software, they can be.

This article will discuss the best Digital Asset Management (DAM) software options for your business and how it can help you and your business.

How to choose the best digital asset management software

There are many different companies that offer digital asset management software. To determine the best for you and your business, you must first assess your needs. Do you need something affordable? Powered by AI?

Where are all your assets located? Are they compartmentalized in different departments or on a million hard drives? DAM software will create a centralized, accessible, secure and searchable digital asset library.

Do you work with multiple file formats? With DAM software, you can download just about any type of file and easily find old assets.

Once you’ve determined your unique business needs and how a DAM can improve productivity, you can select the DAM software that’s right for you.

Digital asset management software for digital agencies

As a digital agency, you have a ton of assets to manage and maintain. If customers are coming back for review after review, you need your team to know exactly which version they need to work on.

Losing important files and assets can also be detrimental to your business, costing time, money, and energy to recreate them.

You also need your employees to quickly find what they need and share it between departments without hassle. DAM software can help.

Each DAM software has its own version of the available features, but most cover these essential features:

  • Download
  • Storage
  • Adding metadata
  • Organization
  • Download
  • Advanced search options
  • Content sharing
  • security
  • Access control
  • Version control
  • Reports and analyzes

All of these features will make it easier to find content, saving you and your employees valuable time that could be used instead. You’ll want to do a digital asset management tools comparison to make sure you’re choosing the best option for your business.

The 7 best digital asset management tools

We’ve narrowed down the list of digital asset management tools with digital agencies in mind.

If you are a small digital agency looking to start banking assets or a large business that has yet to set up a digital asset management system, there is something here for you.


Pimcore is free digital asset management software that was developed by a digital agency in 2013. Over 100,000 companies trust and use Pimcore for their digital asset management.

You can consolidate and manage any type or quantity of digital assets. Pimcore can improve your efficiency and automate workflows from start to finish.

Pimcore is great digital asset management software for a small business, but it can also scale as you do.


MediaValet is one of the main contenders for DAM. Their cloud-based digital asset management makes it easy to share across departments. You can also have an unlimited number of users, so you don’t have to worry about needing someone to sign out so that you can use the service.

It has a centralized interface and AI-based markup for easier searches. You can search for resources using text, audio, and color recognition. This allows you to find the assets you need faster. Large files up to 5TB are no problem.

MediaValet may be more expensive than other options, but they can create a package that works for your business.

Trademark file

Brandfolder is attractive to many businesses because it is easy to use. It has AI and machine learning to help you track content and how it’s used.

Brandfolder also has specific DAM software on a case-by-case basis. They know how to serve digital agencies and what their needs are.

To broaden

Widen is great for businesses of all sizes. It has a fast search, with automated search functions to make it easier to find what your team needs.

It also has asset rights management, making it easy to track when contracts need to be updated. Batch upload ensures that you won’t have to sit around and watch all of your assets load one at a time.

Widen is more expensive than some of the other DAM software, but has a lot of features and integrations that might be worth your business.


With Bynder, you can configure your workspace to work for you. It supports all types of digital media and you can download files in the format you need, saving you time on file conversions.

Bynder also lets you track usage rights and expirations, making sure you never use an image or video with an expired contract again.

You can try a free trial to make sure it works and scales with your business as it grows.

CoSchedule Asset Organizer

CoSchedule is ideal for digital marketing teams and comes bundled with the entire marketing suite. You can share resources seamlessly internally and externally, and the calendar feature can help you stay organized.

Asset bank

The asset bank benefits from excellent support and facilitates change thanks to its integration service. It’s easy to use and organize with highly customizable options for your business needs.

You can use a ton of third-party integrations to make sure anything you use, including CMS systems, can interface seamlessly.

Choose digital asset management software that meets your specific needs

We hope this has helped clarify some of the digital asset management software options that you can choose from. Digital asset management is so crucial for agencies small and large. It saves you time and money in the long run.

If you’re looking for additional tools to streamline your digital agency, check out our research! It makes it easy to find the items you need to streamline the workflow.

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