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Salesforce’s physical offices may have been closed in 2020, but Pardot’s product team hasn’t stopped working. If anything, the innovation of our products accelerated last year! Pardot just got easier to use with deeper analytics, more integrated artificial intelligence (AI), and new features to help you scale your marketing.

Here are five of Pardot’s most exciting product advancements in 2020 that will help you take your marketing to the next level in 2021:

1. B2B PLUS MARKETING ANALYSIS

Using B2B Plus Marketing Analysis it’s like adding a data scientist to your marketing team. With the most advanced artificial intelligence capabilities, you can not only better understand the performance of previous campaigns, but you can also receive suggestions on what to do next to maximize your return on investment (ROI) every step of the way. of the funnel. For example: predict the level of engagement you will get with scheduled campaigns. The new connectors allow marketers to pull data from external systems, like Google Analytics.

2. ENGAGEMENT HISTORY DASHBOARDS

Get the insight and insight you need right on account, lead, contact, opportunity, and campaign records. With engagement history dashboards, you can embed dashboards on those records that visualize marketing engagement and bring out key information.

Marketing users need to understand that their efforts create engagement, while sales reps need to understand who is hiring, identify strong leads, and create targeted account plans. These dashboards allow all users – marketing and sales – to see the same data and use that data to inform their decisions. You’ll be able to understand campaign engagement trends and patterns and gather details on who, what, when, where, why and how behind commitment.

3. EINSTEIN ATTRIBUTION

Don’t calculate marketing attribution like your grandmother did. Use a custom model created by Einstein Learning to more precisely identify the most effective campaigns in your customer journeys. Einstein Attribution leaves rule-based models of influence in the rearview mirror. It uses AI to develop a data-driven model that attributes revenue sharing based on your actual customers, their engagement, and your successes.

4. NEW PARDOT EMAIL EXPERIENCE

Pardot marketers now have a Simpler and more user-friendly end-to-end messaging experience that uses the power of the Lightning platform. The redesigned messaging experience includes enhanced messaging design capabilities, preview and testing options, and a configurable sending experience. Marketers can create email content from templates and add images, HTML, plain text, and HML merge fields to personalize them. You can save email content for reuse and view content performance reports. Pardot’s new messaging experience also allows users to enjoy Salesforce CMS.

5. SANDBOX DEVELOPERS FOR PARDOT

Testing, auditing and configuring Pardot is now easier than ever. Administrators and developers can use sandboxes to safely test Pardot in an isolated training environment before go to live production. This provides the groundwork developers need to make configuration or asset changes and ensure that all IT governance needs are met.

Want to know more? Join us January 20 for a webinar to find out how marketers are leveraging Pardot’s latest and greatest capabilities to transform their marketing.

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