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2021 Mar 19 McKinsey and Company Chart

Longer posts associated with more traffic, shares
Longer articles tend to get more views and shares, with articles over 7,000 words the most likely to be shared and garner the most pageviews, according to recently released SEMrush data, examining some 1.2 million blog posts. MarketingCharts

Gartner: 75% of VCs will use AI to make investment decisions by 2025
The data from the study examines how the shift from intuitive decisions to investments based on artificial intelligence began to affect venture capital, while the shift from pilot to production is a major challenge in terms of data science and machine learning, according to data from the recently released report. VentureBeat

Live streaming finds its place among influencers
The use of live content by influencers has remained stable during the pandemic, with around 37% of UK and US social media users who follow influencers noting that they have actively watched content from live influencers, in surveys conducted in May and September 2020, according to recently released report data. eMarketer

Hootsuite Social Media Image Size Guide for 2021 [Infographic]
Hootsuite has rolled out its latest annual fact sheet containing the latest recommended image size specifications for major social media platforms, the company recently announced. Social media today

Almost half of adults have a negative view of big tech
Between 2019 and 2021, the number of American adults who had a very negative view of tech companies more than doubled, from 10% to 22%, while those who had a fairly or very positive opinion of tech companies rose from 46% to 34%. percent, according to recently released Gallup data of interest to digital marketers. MarketingCharts

LinkedIn provides new worksheets to help you map your platform ad campaigns
Microsoft-owned professional social media platform LinkedIn (Client) has released a new selection of spreadsheets and guides that provide digital marketers with useful information on the ad campaign options currently available for the platform. form, the company recently announced. Social media today

2021 March 19 Statistics Image

Hispanics feel brands don’t understand their culture: study
70% of American Hispanics say brands don’t understand Hispanic culture, a figure that represents an increase from 59% in 2020, according to recently released survey data. MediaPost

Clubhouse launches Creator Accelerator program to help broadcasters support in the app
The rising audio call communication iOS app, Clubhouse, rolled out a new program to help select broadcasters use the invite-only platform by providing several resources, including financial support and sponsorship assistance, to help select broadcasters use the invitation-only platform. recently announced the company. Social media today

Marketers lack the skills to be successful, scoring 36% on the digital IQ test [Report]
58% of marketers did not answer social media marketing questions correctly for LinkedIn, while 33% answered questions about Instagram incorrectly – two of the many statistics of interest to digital marketers in data recently published survey. Digital Boot Camp

Omnichannel in B2B sales: the new normal in a year that has been anything but
B2B buyers increasingly say they want to communicate using a combination of in-person, distance and e-commerce commerce channels rather than a single communication channel, according to recently released report data on the role of omnichannel sales during the pandemic. McKinsey

ON THE LIGHTEST SIDE:

2021 Mar 19 Marketoonist Comic

A light look at « Brands on social networks » by Marketoonist Tom Fishburne – Marketoonist

The buzzing, chatty and uncontrollable ascent of the clubhouse – Wired

TOPRANK MARKETING & CUSTOMERS IN THE NEWS:

  • Lee odden – B2B vs B2C influencer marketing: the biggest difference – Webbiquity

Did you find your own key B2B marketing story from industry news last week? Please let us know in the comments below.

Thank you for joining us for TopRank Marketing B2B marketing news, and we hope you will come back next Friday for more of the most relevant B2B and digital marketing industry news of the week. In the meantime, you can follow us on @To make a joke on Twitter for even more current daily news.

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