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Insider Promotional SMS enables brands like yours to quickly send bulk SMS to segmented users. It helps you effectively and efficiently reach large audiences without straining your marketing budget.

But where does SMS fail?

While SMS is a really effective channel in terms of engagement, it falls short in terms of user experience and conversions. If you have used WhatsApp, Facebook Messenger, LINE, etc., you will understand the importance of rich customer experiences on messaging channels. Compared to other messaging channels, SMS is insufficient because it:

  1. Limit creative thinking with only 160 characters
  2. Has limited customization
  3. Does not have rich / engaging elements

On the other hand, messaging apps are growing in popularity and are a perfect fit for a brand that seeks to engage with its customers in increasingly relevant ways.

With more applications on the market, the instant messaging landscape is increasingly fragmented. To support customers in a crowded email ecosystem, developers are constantly grappling with variations in APIs and capabilities. Keeping up with the pace has proven difficult, time consuming and, most importantly, costly. Marketers have longed for a standalone messaging service like iMessage to engage their Android users.

Enter rich communication services

RCS messaging, the next generation of SMS, offers a rich and personalized experience that aims to increase customer engagement. With RCS messaging, you can deliver a seamless experience using the power of personal and interactive messaging along with some of the key features of Apple’s iMessage, including read receipts and the ability to send rich media, among others.

Besides the functionality of iMessage, you can experience more exciting features that the standard SMS protocol or Apple messaging platform does not provide, such as:

  1. Brand customization: Familiarize your users with corporate logos, independent brand colors, and branded fonts.
  2. Verified status: The verified badge helps you reassure customers that they are engaging with the official brand.
  3. Rich media: Send high resolution images and rich maps to deliver a much more engaging experience that increases your conversion rates.
  4. CTA-style response buttons: Suggest specific actions and predefined responses via CTA buttons that make your messages more intuitive and interactive.
  5. Read receipts (double ticks): Enable customers to learn and optimize their messaging strategies through delivery and receipt reading.
  6. A new channel for the customer journey: Combine with other channels for a comprehensive communication strategy.

How can Insider help build a winning RCS messaging strategy?

RCS Messaging is not your usual messaging channel as the platform is new to the marketing environment and allows for the sending of promotional messages. Marketers can easily deploy RCS messaging as an effective marketing missile for all kinds of transactional, bulk and promotional messages.

With that in mind, we’ve developed tailor-made use cases that marketers can deploy to use the platform as an effective user engagement channel.

  1. Convert cart abandoners using cart abandonment messages.

Businesses can take advantage of RCS messaging as well as our integration to send automated cart triggers to users, reminding them to return to their cart and complete their purchases. You can either send them directly to the checkout page or share message cards with a clear view of all the products in their cart.

2. RCS + SMS = A foolproof messaging strategy (fallback mechanism)

Google has selectively and consistently deployed RCS on its messaging app around the world. But it creates a hurdle for marketers who want to send messages to customers in the country where RCS is not enabled or where RCS is not enabled on their operating system version.

No worries, we’ve got you covered. With Insider’s Smart Delivery option, you can send messages to customers via standard SMS in the event that an RCS message does not reach a customer’s device.

Why RCS is the future of mobile messaging (promotional messages)

Messaging apps have become a powerful marketing platform that can help businesses gain high engagement and increase conversion rates. If you’ve used messaging apps in your marketing strategy, you already know how their policies prevent brands from sending promotional messages. But RCS allows marketers to take advantage of the simple yet familiar SMS option to send their customers mass, triggered, and promotional messages. This streamlined signup process makes RCS the most versatile and efficient channel for messaging and promoting customer engagement.

If you want to experience the power of RCS messaging, contact your account managers today or schedule a demo with us to see it live in action.

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