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Keyword density is extremely important for SEO (Search Engine Optimization). Over the years, the importance and effect of keyword density has changed dramatically. Back in the days of Pre Panda, you could basically ‘spam’ your webpage with your keyword and your page had a chance to rank.

However, that all changed in 2011, the panda update Took effect. Search engines in 2021 are now much smarter and not so easy to fool. Your content may be considered spam if Google considers the keyword density to be too high.

In this GrowTraffic blog, we’ll discuss Keyword Density, which is always important for SEO, and the best practices we recommend to improve your rankings.

What is keyword density?

Keyword density is an element of keyword optimization that refers to the number of times a target keyword is used on a web page. It’s a percentage that represents how often the target keyword appears relative to the number of words on the page.

For example, 10 words out of 1000 is 1% and so on …

Keyword density is a signal that search engines can use to determine if a piece of content is relevant to a particular keyword or phrase. We called it keyword density, but nowadays the focus is more on one phrase – keyword density.

Does Keyword Density Affect SEO?

In search engine optimization, keyword / keyphrase density is extremely important. However, it’s not as simple as having a specific percentage of keyword appearances in the text, which will help ensure that the content performs well. There is no perfect keyword propensity percentage that is known to have a direct advantage over rankings.

What is important and Yeast elaborates it is readability. And you could be sitting there thinking what readability has to do with keyword density. He has a lot of things let me tell you.

It is very important to make your content as authentic as possible. Content that does not appear natural may be flagged by Google. Pages can be penalized by Google for having too high an amount of a specific keyword in the text – also known as over-optimization.

How to improve your keyword density

Effective keyword research

The first step is always the most important. You should always use keyword research to determine your most interesting search targets and find the best topics to write about.

What’s the point of adding low value keywords to your content and getting penalized for it. Can you easily include the top ranked keywords and make your content SEO friendly?

Increase word count

It might sound simple, but let me tell you, it’s an effective way to keep yourself from keyword stuffing. If you are writing content for SEO purposes, your goal should be between 700 and 1,000 words. If you currently write below, your keyword density percentage could be classified as spam.

This way you don’t have to force a keyword every 20 words or so. At the same time, you need to make sure that you are not just adding fluff to the content to increase word count. Do some research beforehand so that the article or blog post remains informative and provides value to readers.

Have the right focus

Natural language and quality are priorities. You need to use natural language and produce high quality content that your readers find valuable; keyword density shouldn’t be the focus.

If your goal is to write informative text, you are more likely to add the keywords naturally to your content. You will add value by adding the words / phrases and not just for the SEO goal and purpose.

Latest tips for keyword density in your content

  • Placement is important. Where you place your keywords is important; the keywords in the titles and at the top of the body of your content are more important than the keywords buried at the end.
  • High volume keywords are more important. Pages ranked for high volume queries contain more keywords than those ranked for low volume queries. This means that the main keywords are more important to include than the long tail keywords.
  • Having a Conversation: Blog Writing Formula. Make sure your target keyword is integrated into the different aspects of your webpage and use synonyms and related keywords to reinforce the content. Instead of being keyword dense, your web pages should be content dense and full of value for your users – that way, keywords become natural and conversational based.

Get in touch

Traffic growth is a digital marketing agency specializing in SEO. If you want professional help with your keyword density, contact our friendly team. You can call us on 0161 706 0012 or email us at [email protected].

Otherwise, go to our Blog for expert SEO advice and digital marketing help.

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