Is SEO Still Important in the Era of COVID-19?
COVID-19 has had a huge impact on people’s lives and on businesses over the past year. It has affected the way people interact and we have seen people switch to online transactions. It is now imperative for businesses, especially small ones, to focus on their online operations. The growing need to maintain an online presence is the number one reason search engine optimization is critical in this time of COVID 19.
The blockades that have been decreed by the government to restrict the movement of people have caused the closure of shops, malls and entertainment centers, making people dependent on the use of the Internet. In 2020, it was reported that internet traffic has increased significantly. To keep up with these changes, many companies have also developed websites and opened social media accounts in order to stay in touch with their customers. Interestingly, there has been an influx of web development in Las Vegas as casino owners and other entrepreneurs strive to automate their operations. If you are a fan of poker, now you can play it with your friends online through web development.
During this pandemic, businesses need to develop h5 SEO to stand out by finding an SEO company that offers related services.
The reason is that they excel and beat their competitors who also put their operations online. Here are four tips to make sure you boost your SEO in the midst of COVID 19:
Develop content that builds trust
According to a survey conducted by Forrester to assess the impact of COVID 19 on consumers, it has been reported that many customers are skeptical about whether businesses will deliver what they want. For this reason, you want to develop content that reassures customers. While creating content for your marketing strategy, you may also want to express hope as so many people have lost so much to the pandemic. Your message should promote integrity and encourage people to take ownership of their own destiny. Additionally, you need to think about reaching your audience overseas even if it means hire translation services to translate the content into other languages as well.
Additionally, your content should also be educational so that people can trust your brand. It is estimated that around 48% of consumers will buy from you if they can learn something from the content you blog. The best way to create cutting edge content is to first analyze what your target people want to better understand their needs. If you think this is not part of your expertise, you can hire traders to develop your overall marketing strategy that will establish a brand your customers can trust.
Be proactive in managing your web presence
During this pandemic, you need to take an active role in running your website. Some of the things you could do include:
Keep your website up to date so that Google displays accurate information about your business. While you’re at it, you should also let customers know about events and new changes in your products and services. If you manage the website yourself, download free task management software this will help you complete tasks at the right time and keep up with updates.
Make sure your Google My Business page shows accurate working hours to keep your customers in the know.
Keep a close eye on Google Search Console to gauge web traffic from organic searches. This information will help you know what products and services are in demand and what keywords you should use to ensure customers find your brand. Make sure to adjust your SEO strategy according to the type of services you are trying to promote. If you are a dentist and trying to rank in local directories to increase your online presence, be sure to implement a dentist SEO strategy after consulting a dentist. SEO expert.
Audit your content and campaign
Now that you’ve already created your content, it’s good to assess its performance lest it fall on deaf ears. The content you create should demonstrate compassion and empathy towards your customers. KFC is a good example of companies that have withdrawn their campaigns after a thorough audit. They canceled their “Finger-Lickin ‘Good” campaign in an attempt to be sensitive to people during the pandemic. This means that SEO managers need to develop a content marketing strategy it shows increased awareness of people’s sensitivities to avoid backlash.
Promote web security
As more and more people use the internet, hackers have also flooded this platform with the intention of stealing customer information. So beware of malicious campaigns that can be launched using your brand to protect your consumers. Some of the things you can do include:
Perform an SEO log file analysis to find out how bots are infiltrating your website and fix that.
Implement single sign-on (SSO) so that each time your clients sign in, they use a different set of credentials.
Keep your plugins up to date so that hackers don’t find a way to take advantage of vulnerabilities in your site.
Well SEO is more important than ever. But, you need to make sure that you are using the right SEO strategy to connect with your customers. When executed well, these four strategies will ensure you stay in business during this COVID 19 time.