jessica barker hero
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jessica barker hero

We all love Jess’ content, her editing skills and of course her personality. But what brought her to Brafton was what you might call an intuitive journey filled with theatrical excitement.

From Broadway to the streets of Chicago, Jessica has shown everyone what you can really do in your spare time when you follow your gut…

And that none of us feel lame or lazy because of it.

It must be hard to be so cool

Like many of us on the editorial staff, writing has always had a constant presence in Jessica’s life, but it took a while for her to discover that it was her professional calling. In the years leading up to her current rock star status in Brafton, she explored the world of theater.

Cropped scene of young Jessica finding her way around the world through the streets of Chicago. Eyes bright and hopeful, she studied theater costume design at DePaul University.

While costume design is exciting, after three years in the major, she was plagued by an inner turmoil when she realized her heart no longer lies among the pincushions and fabric swatches. Instead, she made a bold move and quickly switched her major to communications and media during her senior year and – like the queen bee that she is – immediately completed an internship in marketing while also giving private lessons at the campus writing center.

Her passion for costumes and clothing, however, never left her. After a series of marketing jobs, she returned to school to earn her MA in Fashion History at New York University. His thesis and subsequent research can be found on his site and definitely worth reading.

In New York City, Jess considered a career in museums or higher education, but then returned to Chicago to give art lessons to children. Eventually, however, she noticed that her passion and skills lived more in the art of writing.

As we now know, Jessica always follows her instincts.

So, she began to pursue a career as a content writer by contracting concerts. Shortly thereafter, Jess finally landed her full-time position at Brafton in October 2019. Since then, she has rapidly grown from content writer to senior writer in her current role as Senior Editorial Specialist.

What does she love most about her life here in Brafton?

“Being part of a creative agency means that every week is different from the last. We are always welcoming new clients from a wide variety of industries, and they all have interesting messages to share, ”says Jess. « I like to learn what they do and immerse myself in their world for a while. »

In addition to the creative and intellectual stimulation she gets from her work here, she also appreciates the structure Brafton puts in place across all departments.

“I really like the workflows we’ve put in place – our system is so organized and logical that it makes it easy to keep track of the month’s assignments. In addition, I can collaborate with a lot of smart and talented people, ”she adds.

A day in the life

In the morning, our Anglo-American writer pours herself a cup of PG Tips – a British tea company dedicated to sustainability, community building and super cute videos – and start small by reviewing emails, SPBs and edits. Because she has a higher role, Jessica will typically have client meetings and internal audits throughout the day.

However, she’s a go-getter in the afternoon: « I’m usually the most concentrated in the afternoon, so that’s when I like to tackle bigger writing jobs. » « , she says. « Give me a good few hours to write and I will happily be lost in the state of flux » – until her twin cats remind her that it’s dinner time, that is!

Does this sound a bit trite for our main stage character? You are absolutely right.

Remember when I mentioned that she will show you what it really means to use your time wisely? On the side, Jessica runs Nine golden swans, a small business she developed during the pandemic (obviously).

While the rest of us were knee-deep in the Tiger King Netflix special, Jess was diving back into her college designer skills as she researched gems and jewelry. She created a blog that introduced her to a jewelry community that encouraged her to start selling vintage pieces that she would find and renovate.

As the proverbial ball continued to roll, Jess began to design her own jewelry. And her once modest blog has evolved into a jewelry line made up of 14k gold pieces, ethically sourced gems, and eco-friendly packaging.

“I just launched the collection this summer and it was great fun working on all aspects of content creation while building the brand,” she says.

When Jess isn’t creating amazing content for Brafton, designing dazzling jewelry, or secretly saving the world, she has a plethora of creative hobbies that she enjoys doing in her spare time (is it? that she is sleeping?). As she says, “There is always a work in progress hidden somewhere. « 

Overall, all you really need to know about Jess is that she’s easy to talk to, an amazing person, and shares some great advice. Whether you’re new to the business or just looking for someone to bounce off an idea with, she’s always there to share some sunshine.

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