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What will you find in the July update?

SEO
Another month, another Google algorithm update
False news? But have I seen it online?
Does Covid-19 include a built-in ad blocker?
Paid media
Third-party cookie plan postponed until 2023
You can no longer create new BMM keywords after the end of July
Content Marketing
Brand values ​​are very important after all
New content to discover
Be creative and win customers

Let’s start with SEO …

Another month, another Google algorithm update

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2021 has seen a fairly stable list of algorithm updates, which is a bit off the norm. Fortunately, there have been very few reports of dissatisfaction with the updates and there are many sites that are gaining in overall traffic.

The July main update rolled out on July 1 and doesn’t offer a lot of information, but the overall message is the same: keep building great content and improving the user experience for the benefit of your SEO. .

The few other updates this year include:

  • The product review update in April
  • Main June update June 2
  • Page experience and CWV update which runs from June to August
  • Two spam updates in June

We have seen overall increases for many sites, but differentiating the causes with changes in the pandemic roadmap, algorithm updates, and other external factors can be tricky. What did you see and what do you think is the cause?

False news? But I saw it online!

via GIPHY

In the never-ending battle against disinformation and fake news, Google has been seen testing a new notice on search results where the information is not 100% guaranteed or the story changes.

The screenshot below is from vox.com and show what this notice looks like:

vox.com screenshot

Other measures have been put in place over the years, particularly around the pandemic, but we’ll see if the above message persists.

Does Covid-19 include a built-in ad blocker?

This is not a 5G and vaccine conspiracy theory, but a research method that is gaining traction around the world.

As you probably know, Google does not post search volume numbers around anything Covid related and does not run ads for those terms. It started out as a way to provide honest, reliable information as well as stop price gouging and other malicious practices, but is now being adopted to help reduce ads in search results.

The addition of the term « -covid » to search queries has increased because it blocks advertisements in search results.

Like users tired of Pinterest’s endless posts on image searches and adding « -Pinterest » to search queries, this addition of « -covid » triggers whatever Google uses to not serve ads. and give users only organic results. Go ahead, try it yourself.

Third-party cookie plan postponed until 2023

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In a move considered welcome by many, the blocking of third-party cookies in Chrome has been pushed back to 2023.

This gives digital marketers more time to deal with the potential fallout and switch to different methods before mid-2023. The exact date has yet to be announced, but it will likely be a phased rollout rather than a date.

The new timeline places greater responsibility for consultation with the public and external regulators through a three-part process: discussion, testing, then adoption.

For more information on your options after 2023, do not hesitate to consult our update of the guide « Death of the third-party cookie ».

You can no longer create new BMM keywords after the end of July

From the end of July, the creation of new broad query modifier (BMM) keywords with the + keyword notation will be available. You will still be able to use any existing BMM keywords and these will continue to serve according to the updated phrase matching behavior announced in February. You will also still be able to edit the attributes of BMM keywords, like status or auction, but if you choose to edit the keyword text, you will need to change the match between the keyword and the phrase.

In light of this update, Google recommended that advertisers consolidate duplicate keywords and replace BMM keywords with a different type of match. This means that it will be easier for you to successfully manage your account in the future.

A “remove redundant keywords” recommendation may also appear on the recommendations page, which will help you identify keywords that are deemed redundant. You can find out more about Search engine.

We knew this update was coming and now it looks like it’s just around the corner. It is recommended that you start converting your BMM keywords to phrase match so that the new keyword can collect data. When adding new keywords we should use phrase match instead of BMM to ease this transition – good luck!

Content Marketing

Brand values ​​are very important after all

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A recent consumer psychology survey conducted by Iterable shows that consumers (a whopping 87% of them) who know a company’s beliefs and values ​​are more receptive to that business. It’s all about trust and authenticity, so make sure your business values ​​are clear on your website. What do you believe in? How do you act on these beliefs? You can Read the full report here.

New content to discover

We always have new blog content to check out. Our Koozians have been busy creating blog content, so you have a great source of information for all SEO, payment, content, or PR related queries and questions. We recently published the following:

What is digital PR, how is it different from traditional PR, and why is it important?

Top 7 SEO Myths and Misconceptions

Remember to check back regularly as several new messages are posted each month.

Be creative and win customers

This month we are pleased to announce even more great news for our travel client, Cofton Holidays. In June, we helped them achieve a 42% increase in organic revenue month over month. Now that the foreclosure restrictions are also looking to loosen completely, we hope to continue working with Cofton to skyrocket their digital marketing.

We are also delighted to have recently increased our maritime clientele – who doesn’t love a sunny afternoon aboard a yacht ?!

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