How To Check If Your URLs Are Indexed In Google scaled
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What will you find in the May edition?

SEO
Deployment of Google’s page experience postponed
Soft 404 error leading to downgrades
Regex and improved filtering in GSC
Continuous spam blocking
Paid media
Google Ads deploys recommendations that are applied automatically
Instant Match Rates Available for Customer Match Lists in Google Ads
WordPress offers to block FLoC by default
Content Marketing
New content to stay stuck
Third-party cookie marketing guide
Get creative and customer wins: Stannah Lifts

Let’s start with SEO …

Deployment of Google’s page experience postponed

Originally announced to take effect this month, the page experience update (Core Web Vitals) has been pushed back and moved to a phased rollout. This is a great relief for many sites that are still familiarizing themselves with the Core Web Vitals report and making the necessary changes.

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Deployment will begin in mid-June and is expected to be completed by the end of August, so we’re unlikely to see definitive movement during this time.

The reasoning behind this is to give us more time, as Google has said, it’s about « helping you keep improving your website with the page experience in mind. » This could be due to slow adoption of development changes or internal Google delays – who knows!

Koozai tip: Check your Core Web Vitals report in Google Search Console to see what changes can be made to improve your ranking.

Soft 404 error leading to downgrades

Google recently made changes to the way it detects soft 404s on sites. This led to mistakes on their part and lowered some rankings in early April.

This has since been fixed, but it clearly shows how important it is to stay on top of any errors reported on your site and make sure nothing gets out of hand.

Even on small sites, if soft 404s are reported on key pages, you can easily lose a significant portion of your traffic.

Koozai tip: Regularly check your indexing in Google Search Console and correct your errors.

Regex and improved filtering in GSC

Google Search Console has increased the filtering available in the performance report and included the use of regex. Whether you’re a regex fanboy or think it’s completely insane, you can’t deny its usefulness! For a quick overview of using regex, take a look at our super fast video.

This is especially useful for blog posts and URL research outside of the traditional site hierarchy. Basically, the complexity of your queries in the performance report has increased significantly, and we can take a closer look at how your site is performing for specific topics and queries.

Koozai tip: If you’re not up to date with regex, try some sample queries in GSC and see how it can help.

Continuous spam blocking

Although spam is always inevitable, it is much better than in the past, and this is no doubt due to the increase in Google’s spam blocking methods.

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It’s hard to stay ahead of the trends, but when you see the numbers involved in spam internet traffic, you can begin to appreciate how spam-free your browsing is!

Strengths include:

  • 40 billion spam pages discovered everyday, increasing by 60% over one year.
  • 80% reduction in scraped site content compared to a few years ago.
  • COVID and pandemic-related spam are a priority to ensure user protection.
  • It was estimated that 99% of searches were spam free.

Koozai tip: Report spam in search results as well as in emails and messages to help AI filter spam and give you a better experience.

Google Ads deploys recommendations that are applied automatically

Google now allows advertisers to choose to automatically apply a certain subset of recommendations to your account. Google said that this « can improve your account performance and save time. » While auto-applied recommendations can save you time, they might not be the smartest or most efficient way to spend your advertising dollars. Make sure that the recommendations applied are relevant and that they really have a positive impact on your ROI and your campaign goals.

Koozai’s POV

The Google Ads recommendations section gives recommendations on auctions, new keywords to add, and more to edit / add to your account. By automatically applying these recommendations, you allow Google to apply the changes they suggest.

At Koozai, we strongly advise against applying this setting. It is really important that the recommendations are carefully checked before applying anything. For example, some recommendations on our Koozai account suggest that we should add the keyword “digital influencer agency” – this is not a service offered by Koozai. If we automatically apply these recommendations, those keywords will be uploaded and spend our budget. We are not saying that all of these recommendations should be ignored, but they should definitely be checked before implementing them. Therefore, the automatic application should not be activated.

Instant Match Rates Available for Customer Match Lists in Google Ads

Land search enginerishi WiCvC9u7OpE unsplash reported that when advertisers upload a customer list, Google now shows them the estimated match rate (the percentage of the list that is usable with Customer Match). Match rate data is also available for previously uploaded customer lists.

In order to get the most out of customer lists and increase the match rate, Google recommends adding as much customer information as possible: « Advertisers who imported two types of customer information saw an average list size increase by 28%, and with three types, they saw a 35% increase. « 

On top of that, traffic and conversions for customer correspondence lists increased an average of 17% after they were updated, according to Google’s internal data, so it’s a good idea to keep your lists up to date as well. as possible to reap the rewards.

Koozai’s POV

This is a good update because it gives us a bit more information to help us forecast the performance generated by the customer list and the number of users we could potentially target. We anticipate an increase in customer match targeting as the third-party cookie is deprecated, so the more information we can get to justify this type of targeting, the better.

It may also help with listing issues as we are able to see the match rate. If the rate is low, customers should provide more listing information, such as phone number and name, as well as email address.

WordPress offers to block FLoC by default

A new proposal has been put forward by WordPress that would block, by default, Google’s replacement for third-party cookies, Federated Learning of Cohorts (FLoC). If this were to go ahead, a significant portion of surfing behavior could be obscured by Google’s ad targeting technology, as it is estimated that over 40% of all sites use WordPress.

Land search engine reports that “according to the proposal, FLoC would be disabled via the addition of a few lines of code that prevent WordPress sites from passing the user’s cohort of interest to Google… If WordPress disables FLoC by default, that could be a hit hard for Google’s advertising capabilities ”.

Koozai’s POV

KoozNews wouldn’t be KoozNews right now without a FLoC story. There are a lot of updates on this right now, but probably the most important one is this, with WordPress sites potentially blocking the new way to navigate behavior collection.

It is estimated that 40% of sites are built on WordPress, which greatly reduces the ability to collect user behavior. Essentially, for advertisers, that means the pool of users that we can target through FLoC will be much lower than we initially thought. The future of this form of advertising is still on the line, but as always, we’ll provide you with more updates when we get them.

Content Marketing

New content to get stuck in

We always have new blog content to check out. Our Koozians have been busy creating blog content so that you have a great source of information for all SEO, Paid Content, Content or PR related questions and questions. We recently published the following:

Use the right audience for social advertising

How to use Google Trends: a guide

Should you use Google Analytics, Global Site Tag or Google Tag Manager?

Remember to check back regularly as several new messages are posted each month.

Cookie Marketing Guide

sara sperry EMvlQ5n8n0 unsplashWe also recently released a new kitchen marketing guide that tells you everything you need to know about the demise of third-party cookies in January 2022. Familiarize yourself with short and long term plans so your conversions don’t suffer with change. Download the guide for free here.

Obtain creative and customer gains

We were happy to give a helping hand to one of our customers with some issues with Google Ads. Suzanna, Head of Digital Marketing and Data at Stannah Lifts, said: “I want to thank you once again for your persistence in your interviews with the Google Ads Help Center in India. It was no small task talking to a new person each time about our problem, we certainly couldn’t have done it without you! « .

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