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Are you trying to determine if a landing page or a website is better for your marketing campaign? Let him guide you to get your business online.

“Do I need a website? What should I use a landing page for? Do i need both? « 

If you have asked these questions, you are not alone. Like all online entrepreneurs, you want to prepare for success right away.

Creating a niche for your business on the internet is a great way to start building your audience. But there is more than one way to do it.

In this blog, I am going to share the similarities and differences between landing pages and websites, how to choose the right one for you, and how to get started.

Landing page and website: definitions

What is a website?

A website is typically made up of five or more web pages, including:

  • Home page *
  • About the page
  • Features, Services or Products page
  • Blog
  • Contact page
  • And more, depending on the company, its objectives and its audience

*It should be noted that people sometimes use the terms « website » and « homepage » interchangeably. For the purposes of this blog, I call a « website » a collection of web pages and « home page » the main page of a website.

Ultimately, the goal of a website is to encourage visitors to browse, learn about the business, get their questions answered, and become familiar with what you do.

You have no doubt visited countless websites, but to show you how people use both websites and landing pages, I’ll give you an example.

Check out the website for the « Foodie Buddies » podcast below. A visitor can easily browse the site to learn more about the podcast, listen to the latest episodes, and get recipes.

what an example website looks like

To sum it all up: Websites are a one stop shop for all information about your business.

But their construction can also be expensive and time consuming. If you are unsure whether you need a website, you may want to consider starting with a landing page.

What is a landing page?

Unlike a website, a landing page is a single web page with limited browsing capacity. This means that you can’t click different pages on a landing page like you can on a website.

The purpose of a landing page is to entice visitors to take a very specific action, such as: subscribing to a newsletter, buying a product, or signing up to receive a lead magnet. Ultimately, that means you have a primary call to action (CTA) on the page.

You also don’t need a website to use landing pages. And you don’t need to decide between one or the other.

Remember the Foodie Buddies podcast site? Well podcasters also use landing pages as part of their marketing strategy.

In this case, the landing page works as a link directory. This allows them to use a link in their social media bio to easily direct their followers.

what an example landing page looks like

This is just one way to use landing pages as part of your marketing strategy. In fact, there are tons of ways to use landing pages.

What’s the difference between a landing page and a website?

When it comes to the structure of landing pages and websites, think of your website as a continent; it has many pages which are all interconnected and it is easy to navigate from one corner of your website to another.

Now think of your landing page as an island off the coast of this continent. It is self-contained and does not connect to your continent.

This is how a landing page is different from a website, structurally.

However, when you think about what each person’s goal is, the difference between a landing page and a website is simply the action you want visitors to take.

Do you want a visitor to do one thing and stay focused on a simple task? Or do you want them to explore and learn about you?

  • If your answer is « do one thing, » you need a landing page.
  • If it’s « explore and learn » you might want a website.

But you can need or want both. Just like Foodie Buddies did, you can build a website and use landing pages.

But when it comes to getting your business online, there is a time and a place for both. It just depends on what you want to accomplish.

How to decide if you need a website or a landing page

Still not sure which one to use to set up your online presence? Ask yourself these questions:

  • Do I need a one stop shop for all my business information?
  • What do I want my visitors to do?
  • Do I have the time, knowledge and resources to create a beautiful website?
  • Do I want to test an idea to see if it is viable before I invest the time and money?
  • What is my ultimate goal in establishing an online presence?

Do i need a website?

If you ultimately want to give your visitors a way to learn more about your business, explore all of your offerings, and have the time, money, and resources to create a beautiful website, go for it!

Keep in mind that even with a website, it can be a good idea to use landing pages when trying to grow your mailing list, sell products or services, or have a primary magnet. This keeps them focused and on the task without the distractions of a website.

Additionally, you can customize your landing page URL so that it appears as if it is part of your website and maintains brand consistency.

Do i need a landing page?

The beauty of a landing page is that it is generally more profitable than websites, especially if you are just starting out or want to test a new idea.

If you’re looking for a quick and easy way to get online, sell products, grow your email list, and connect with people, a landing page might be the best fit for you.

Want more conversions? Create landing pages for your business.

No matter how you build your online presence, landing pages are a great tool for converting potential customers into leads.

Get the ability to create unlimited landing pages at no additional cost with AWeber Free.


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