Have you heard of The invisible gorilla?
This is a book published in 2010 and co-authored by experimental psychologists Chabris and Simons. In a nutshell, it deals with the research around selective attention. The main thrust of the project is about how we humans can be so focused on one thing that we can easily forget something else.
« How can this help me learn more about LinkedIn? » we hear you ask.
LinkedIn is a massive platform with more bells and whistles than you can shake a stick. It is also teeming with opinions and egos from professionals and aspirants alike, all scrambling for attention.
The important thing though, and the one we want to stress, is that there are over 700,000,000 registered users on LinkedIn. This makes it an extremely valuable tool for business development and marketing.
What about the gorilla?
Well, it represents all the tools, tips, ideas and workarounds that are thrown daily on LinkedIn that keep you from focusing on the important things. In other words, the things that really make a difference in your LinkedIn presence and that will serve you well.
Why learn more about LinkedIn?
Okay, so we know there are a lot of people on this platform, and we also know they’re here for a reason. This reason is mainly to network; to form mutually beneficial relationships in the virtual world.
Did you know that:
- 90% of decision makers do not answer cold calls.
- 75% of buyers search for you and your business online first.
- Buyers are 63% of the buying process before contacting you.
These three simple yet powerful statistics clearly show us just how powerful LinkedIn can be. What we need to know now is why is this not working for me?
If you’ve been on LinkedIn for a while and haven’t really benefited from it, we can help. We’ve written a detailed article on the eight essentials that too many people ignore on LinkedIn, and we’ve made it available for download.
Here is what you will learn.
8 essentials for success on LinkedIn
Take an honest look at your LinkedIn profile. How do you use these fundamental concepts to maximize your visibility on this busy platform?
1. Clarify your brand
Who is your target audience? Do you have a clear understanding of what they do, where they live, who they work for and why they should be working with you?
We’ve written down some key questions that will help you find out who and how you should talk. We also have a smart formula to help you market your products or services effectively.
2. Background photo
Your background photo is often referred to as your virtual reception area where you can subtly welcome visitors.
What do you say about yourself? This image should communicate, through images, fonts or colors, who you are.
Does yours do this? Do you have the best size and layout for all devices?
3. Personal photo
A professional and personal photo is an absolute must. Remember, we might be all about business, but at the end of the day people are dealing with people. It’s a sweet way to show your customers or potential partners who you are. This initiates a potential contact on the path to trust and connection in this uncertain cyber universe.
Do you know the dos and don’ts of a LinkedIn photo?
4. Contact details
The only thing contacts should never have to look for is contact information.
All of your contact details should be readily available (and up to date!) To allow them multiple channels of contact. What else should you include in your contact information? We also have some thoughts on this …
LinkedIn only offers 240 characters to present your elevator pitch to you. It’s really not a lot of space, and on top of that, it’s one of the most important areas of your entire profile.
How do you get your skills, show your worth, include your keywords, and still show some personality in this small space?
If you’ve grabbed their attention with a winning headline, the About LinkedIn section is your place to shine.
Here is where you can develop who you are and what you do using a very specific and foolproof formula. After that, they will have no doubts about your value and the benefits you offer.
The Experience section of your LinkedIn profile is all about proving your authority. It highlights what you’ve done (how you can fix the player problem) and lets you inject the best keywords that help you find yourself on this platform.
8. Featured media
Including media in the section provided allows you to tie everything together and enhance your personal brand. Home videos allow your audience to see yourself, and images from past projects demonstrate your experience.
Learn more about LinkedIn with us
We’ve only touched on the eight tools we should focus on if we want LinkedIn to work for us. If you’d like to learn more, click here to view our free PDF titled 8 quick fixes to improve your LinkedIn profile.
Therefore, there is no doubt that LinkedIn – well done – is one of the most valuable tools for marketing, development, and networking.
Let’s do it right.