Lemnisk is proud and honored to have been selected as one of Forrester’s premier cross-channel campaign management providers in their « Now Tech: CCCM in Asia-Pacific, Q2 2021 ″ report.
What is cross-channel campaign management (CCCM)?
Forrester defines CCCM as a « Enterprise marketing technology that supports customer data management, analysis, segmentation, and workflow tools to design, execute and measure campaigns for digitaland offline channels.«
Cross-channel campaigns have become vital in the age of digital marketing. These days, consumers interact with brands through multiple online and offline channels. Marketers therefore need to be able to effectively track and analyze their engagement propensity and behavior and create personalized and contextually relevant campaigns.
Forrester Now Tech: CCCM in Asia Pacific Q1 2021 Report
The Now Tech: CCCM Forrester report, explains why marketers in the Asia Pacific region should invest in CCCM solutions. With this report, Senior Analyst, Xiaofeng Wang, describes the importance of CCCM and the value marketers can expect from a vendor.
Customer journeys in the APAC region are quite complicated as they use multiple online and offline touchpoints for brand engagement. Marketers, especially in B2C, need a CCCM solution that helps them meet the instant expectations of agnostic and mobile consumers. Xiaofeng explains that the suppliers should be selected mainly on 3 main factors:
a. Can they gain in-depth understanding throughout the customer journey?
b. Can they orchestrate outbound interactions between touchpoints?
vs. Are they able to deliver market-driven mobile experiences?
Based on the above factors, features and market presence, Forrester selected Lemnisk to be part of its elite list of leading CCCM vendors in the Asia Pacific region.
Lemnisk’s cross-channel marketing automation solution enables marketers to create highly personalized experiences in real time at a customer’s preferred touchpoints. With an AI-powered Customer Data Platform (CDP) as the backbone, the Lemnisk solution can easily decipher customer data and extract valuable information that can be used to optimize real-time personalization at scale.
Customers are targeted with contextually relevant personalized messages about their chosen time of engagement and their preferred channels. This translates into increased digital conversions, retention and business growth.
Read the following Forrester report to learn more about CCCM and how it can benefit your business.
By Bijoy KB | Senior Associate Marketing at Lemnisk