2021FortellaChart600w
Views: 5
0 0
Read Time:3 Minute, 30 Second

January 8, 2021 Fortella Graph

LinkedIn shares new usage information for your 2021 planning [Infographic]
LinkedIn (customer), owned by Microsoft, released updated usage statistics showing that the professional social network’s LinkedIn Live video feeds increased 89% since March, along with high levels of member engagement – two of the many statistics of interest to digital marketers. Social media today

Google Question Hub is open and it’s a great way to get content ideas
Google has rolled out a new service displaying unanswered research question data, giving US users access to its question center for the first time – a feature previously available only in three non-US countries. Roundtable on search engines

Why B2B Marketers Should Bet Big on ‘The Big Long’
Investing in the brand is key to delivering business value according to data from Linkedin’s The B2B Institute’s 2030 Marketing Trends report, and Marketing Week explores five of the top benefits that come with building a B2B brand. Marketing week

Top 20 Content Marketing Hashtags, Topics & Searches
71% of content marketers use a digital marketing hashtag next to their content marketing tag, while strategy, SEO, and social media are the top three topics covered with content marketing, according to data of a recently published study by SEMrush examining over 600,000 tweets and Google. research, the firm said. MarketingProfs

Most Covered Terms of 2020: ‘COVID-19’, ‘Digital’, ‘Personalization’, ‘Significant’
COVID-19, ‘meaningful’ and ‘personalization’ has led the way for the most covered search terms in 2020 at MediaPost, in its annual look at the most referenced terms of the year. MediaPost

Bing Webmaster Tools adds crawl requests, crawl errors, and indexed pages to performance report
Microsoft’s Bing has added new features to its Bing Webmaster Tools utilities, with additional measures that can help marketers spot potential issues, the company recently announced. Land search engine

2021 January 8 Statistics Image

New emerging brand role: catalyst for personal innovation
Brands increasingly see success when they create conditions that foster personal innovation, according to recently released annual trend report data, showing a variety of new forms of brand interaction and shaping. MediaPost

Amazon acquires Wondery podcast network
Amazon has acquired the Wondery podcasting network, the company recently announced, noting that the newly acquired podcast network will be added to Amazon Music, providing new opportunities for digital marketers looking to promote podcast content. TechCrunch

Apple obtains patent to support further development of search technology
Apple has received a patent that will allow it to deepen search engine functionality, with a domain-based influencer being part of the company’s patented search technologies, Apple recently announced. MediaPost

Fortella Releases ‘State of B2B Marketing: 2021’ Report Examining Characteristics of Top Performing Marketing Departments
According to recently released survey data, 64% of B2B marketers see resource budgeting as a major challenge, followed by tracking, quality data and finding the right talent, according to recent survey data published on the main strategies and tactics used by the marketing managers of the main B2B companies. MarTech Series

ON THE LIGHTEST SIDE:

January 8, 2021 Marketoonist Comic

A light look at « We are going agile » by Marketoonist Tom Fishburne – Marketoonist

Adweek’s most popular online stories in 2020 – Adweek

TOPRANK MARKETING & CUSTOMERS IN THE NEWS:

  • SAP – SAP Global Marketing Director discusses intersectionality in marketing – Adweek

Did you find your own B2B marketing story from industry news last week? Please let us know in the comments below.

Thank you for joining us for another edition of our B2B marketing news, and we hope you will come back next Friday to learn more about the most relevant news from the B2B and digital marketing industry. In the meantime, you can follow us on @To make a joke on Twitter for even more current daily news.

Happy
Happy
0
Sad
Sad
0
Excited
Excited
0
Sleepy
Sleepy
0
Angry
Angry
0
Surprise
Surprise
0

Average Rating

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%

Laisser un commentaire