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LinkedIn gives users the ability to control who can see and comment on individual posts, allowing content to be shared with certain audiences.

Additionally, changes are coming that will allow users to adjust their content preferences in the main stream.

Here are more details on everything LinkedIn announced today.

Restrict audiences for individual posts

By default, LinkedIn posts are visible to all connections and followers of a user, unless they change the visibility settings at the account level.

Users can now specify the audience they want to reach when creating a post.

Restrictions can be set at the post level, giving users the ability to share posts with anyone and share other posts with specific audiences.

When creating a message, users can choose who will see it by selecting from the following options:

  • Anybody: Any web user on or off LinkedIn
  • Twitter: Share with anyone and also post on Twitter
  • Connections: People with whom you are directly connected on LinkedIn
  • The group members: Members of a group to which you belong
  • Events: Participants in an event to which you have responded

LinkedIn users can now control who sees their posts

From the examples provided, there does not appear to be an option to create custom audiences for posts.

Something along the lines of what Instagram allows users to do with stories would be helpful here. Instagram allows users to share stories with “close friends” only, that is, a group of people individually chosen by the user.

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LinkedIn has the ability to share posts with group members, but it’s not the same. However, this is an interim measure until LinkedIn offers a more customizable solution.

If there is a selection of people you’ll want to share content with on a regular basis, such as close friends or coworkers, it can be useful to create a LinkedIn group if you don’t all currently belong to one.

Then you can quickly select this group when composing a message. It’s a clunky workaround, but it’s a way to get the most out of this feature.

Restrict comments on individual posts

In another first for LinkedIn, users now have the ability to restrict comments on public posts.

When creating a post, users can decide if they only want connections to respond or if everyone can respond. There is also an option to not allow anyone to respond.

LinkedIn users can now control who sees their posts

This is similar to how comment restrictions work on Twitter, where all users can see a particular tweet, but not everyone can reply to it.

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Restricting comments can be useful when you want everyone to see content, but you want to receive comments from people you know and trust.

Those who are not logged in can react to the message by liking it or sharing it, it is the comments that will be limited.

Comment settings can be changed at any time.

Organize your own flow

LinkedIn users now have more control over what they want to see in the main feed with the introduction of curation tools.

Users can tell LinkedIn what they want to see more or less by clicking the three-dot menu icon on individual posts.

This will open a list of settings as shown in the example below.

LinkedIn users can now control who sees their posts

These settings are common in apps like Facebook, Instagram, and Twitter. LinkedIn is now catching up and giving users the same options.

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Source: Official LinkedIn Blog



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