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The goal of every small business is to acquire a large customer base. With Search Engine Optimization (SEO), you can achieve this goal by getting better web visibility to attract potential customers.

Fortunately, there are many types of SEO services in Singapore, and one of them is local SEO.

Everything you need to know about local SEO

Local SEO is the process of optimizing your content to attract leads to relevant local searches. It’s similar to SEO in terms of improving your rankings.

However, unlike search engine optimization, the focus of local SEO services is a little different. With local search engine optimization, you will optimize your website and content to rank higher in local search results.

Local SEO became even more crucial for websites when Google introduced the Local Pack, also known as the Snack Pack or Map Pack, as part of a search engine results page. The Local Pack is a search engine results page (SERP) feature that provides users with a brief description of a business related to the query.

Google’s local pack can display essential information about your business, such as contact number, address, and ratings. With the Local Pack feature, Google users can learn more about the company immediately by viewing the information provided.


Local SEO services are a highly recommended digital marketing strategy for small businesses. You can achieve higher rankings on local search results to attract customers nearby and redirect them to your website. Besides improving your web visibility for local search results, local search engine optimization can help you improve your presence in organic search.

Your small business can grow steadily over time if you optimize your website for local SEO. With the help of a digital marketing agency, you can optimize your website for Google’s local pack to attract more potential customers.

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How to optimize your website for local SEO?

Almost half of Google searches are local. Without optimizing your website for local search engine optimization, you risk losing a great chance to connect with hundreds of potential customers.

With the help of a digital marketing agency in Singapore, you can rank higher locally and help more people find your website on local Google search results.

1. Create a GMB profile

Google My Business (GMB) is a free tool that you can use to improve your online presence for local and organic search. It is the perfect online tool for managing a profile and providing customers with enough information about your business.

You can create a GMB profile to promote your business on Google Maps, the perfect place to improve your local SEO presence. With a GMB profile, you can attract customers and provide them with the information they need to contact your business.

Your GMB profile does not replace your website but rather an extension of it. Once you have a GMB profile, you can use GMB listings to give your marketing strategies an edge over your competition.

With a GMB profile, Google can provide users with essential information about your business, such as:

  • Address
  • Contact details
  • Customer reviews
  • Reviews
  • Working hours

All these elements are to be displayed by Google if you have a GMB profile. Create a GMB profile if you want to attract more customers and provide them with information about your products and services.

2. Optimize your website for mobile SEO

Did you know that more than half of search traffic comes from mobile phones? Not only that, but most of those searches are location related queries, which means a lot of mobile users use Google to find nearby businesses.

For example, a person can use a mobile phone to search for a restaurant near their current location. Businesses with a high-level local search presence have a better chance of appearing in same person’s search results.

Optimizing your website for mobile SEO will also affect your local SEO ranking. You can also use a GMB listing to your advantage for mobile users so they can discover your business in Google Search and Maps. Try to take it a step further by offering your content to mobile users so that you can rank higher locally.

3. Share customer reviews

Customer reviews and ratings are an essential part of your local SEO strategy. Besides your contact details and address, customers are more likely to focus on the reviews of other customers.

Be transparent and show your customers that they can trust your business. To do this, encourage them to post comments so that you can find out what they think about the quality of your products and services. Highlight positive customer reviews so that users can see them immediately on the search engine results page.

Positive reviews can serve as proof of the credibility and reputation of your business. Use them to your advantage so that most customers choose your business over others that lack transparency.

Benefits of local SEO

Compared to SEO, local search engine optimization is a better choice for small businesses that need to increase their brand awareness and improve their online presence. Optimize your website for local search so that you can drive more organic traffic to your website and convert leads into customers.

The benefits of local search engine optimization include:

  • Dramatically improve sales
  • Gain leads
  • Build trust and loyalty
  • Establish your credibility
  • Develop a loyal customer base


In an increasingly competitive market, Local SEO will pave the way for small business success. Familiarize yourself with local search engine optimization today to start your digital marketing journey. Optimize your content for all types of SEO and you can expect more traffic in the months to come.


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