Marketing to Millennials in 2021
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Millennials are best defined collectively as anyone born between the 1980s and 2000s, so in 2021, it’s anyone between the ages of 21 and 41, making them the largest and most diverse group of individuals. that exists in our society today.

Millennials – you hear that word and it probably conjures up images of avocado on toast eating lazy in their late teens or early twenties still living in their parents’ house playing video games.

What if I told you that there is a 33% chance that you are also a millennial?

  • 1 in 3 people is currently a millennial, that is to say a third of the world population!
  • 25% of them are parents
  • 80% of them hold managerial positions in their career

It also means that as a very diverse group, they are part of the majority of the target audience for businesses and currently have the highest training rates of any other demographic that has ever existed.

More millennials graduate than baby boomers and not even by a short step, 40% of millennials have a bachelor’s degree versus 26% baby boomers.

How do you begin to market to such a well educated and diverse group of people

How do you start marketing to such an educated and diverse group of people?

Well let’s talk about the elephant in the room and just say there is no real way to hit everyone in this group with the same message and make that message resonate with everyone.

Sorry, but it’s time to throw out your old marketing tactics because guess what? They don’t work on these people, in fact Millennials trust traditional online marketing less than any other group before them. Why is it? Because they’re smart, knowledgeable online, and have been exposed to these tactics for most of their lives.

This makes marketing to millennials difficult, but there are things you can do to capture this rich population as much as possible.

1. Be a company that stands for something more

Millennials want to change the world, they are more aware of the environment and society than any other generation.

Being a business that aligns with these ideals will automatically make you stand out in the market. Companies that have exploited this to their advantage have seen enormous success.

TOMS shoes

Toms shoes follow a unique business model. This means that for every pair of shoes they sell, they will donate a pair of shoes to someone in need and they didn’t stop there. As the company expanded into eyewear, bags and coffee, it continued this one to model in causes relevant to such products such as eye surgery, childless births. risk in the world and the Global Drinking Water Initiative.

Screenshot 2020 12 17 at 11.45.25

Ivory Ella

Another very successful business that stands for something. Ivory Ella is a company that primarily focuses its mission on animal welfare and environmental issues. They started with elephant conservation, but like TOMS, they have expanded their causes as their business has grown.

Screenshot 2020 12 17 at 11.56.19

2. Invest more in social media

No, I don’t mean just having a bigger Facebook ad budget. Instead, focus on social proof and influencing across multiple social media platforms.

Social media is a daily habit in the lives of most millennials, they spend so much time browsing or creating content that it’s the perfect place to get noticed.

Most millennials will be more likely to buy something if a friend or someone they admire on social media recommends or uses it. A recent survey showed that 50% of millennials trust influencers for brand advice and 76% of them discover new products on social networks.

The trick is to be authentic and make it appealing to their interests because millennials see through all the marketing that we see in typical ads.

Invest more in social media

3. Get opinions

This is often a game-changer for businesses that focus heavily on it – an honest review of a product or service from a credible source will influence more additional purchases than 100 keyword-targeted ads. How do you get feedback? Well, you have to ask for them! Don’t ask once and forget it either.

50% of customers invited to leave a review will leave one.

Of the 50% who don’t, 14% will leave a review if asked more than once.

So ask them to leave you a review, make it as simple as possible to increase your chances of more people leaving one.

It’s important to note that your business reputation is one of your most valuable marketing assets and that a negative reputation can have far-reaching implications for years to come, so if for some reason you anticipate an influx of negative feedback, you may want to work on the domains. of customer satisfaction that would cause this.

Get reviews 1

4. Use user-generated content

Millennials are original content creators, over 45% of them regularly create unique content. So what, how does this help me to advertise my products? A probable answer to this fact is, but try to look at it another way.

45% of them regularly create content that could help you advertise your products! Social media thrives on user-generated content, it’s in the name of « social media ».

You need to interact with people in the creative way they love rather than just posting about a new product and its benefits.

Screenshot 2020 12 22 at 11.24.46

Starbucks

Starbucks Coffee is a great example of a business that does this regularly. For years, Starbucks has run its various “mug” contests that require users to submit their favorite photos of themselves posing with Starbucks coffee mugs or designing their own mugs in order to win a prize. It’s a simple and effective way to increase brand awareness and social engagement with users. It is a win-win situation, the user can show their photos and the company gets free exposure of their brand.

There are other ways to do this without a giveaway, like simple Twitter and LinkedIn polls that encourage people to participate, but they have to be really engaging.

For example, don’t ask people to vote for one of your favorite products, because the majority of people probably haven’t bought all of the options you list. Instead, run a survey that gets them involved in creating a new product. It can be something as simple as figuring out what new color they’d like to see one of your best-selling shoes in, what new smoothie flavor would they like to see, etc.

Screenshot 2020 12 17 at 15.32.32

to summarize

Marketing to millennials isn’t easy, in fact you have to take a whole new approach than what has always worked before, but the main thing that luckily hasn’t changed is what to do Appealing to the emotions and interests of your audience in the methods they’ve chosen is more likely to make you sales.

Remember, relevance always trumps reach!

Find out how we focus on strategic marketing to achieve your marketing goals.


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