Over the past year, many small businesses have struggled to find space in an increasingly competitive digital landscape. Even those who have not been directly affected by the pandemic are often quick to admit: Attracting and converting visitors online has never been so difficult.
The reality, however, is that the global health crisis has only accelerated a trend that we have seen developing for years. Your visitors have more options than ever. They bounce more and convert less.
When we first launched Unbounce, we pioneered the landing page space by educating marketers on a simple truth: send your traffic to a dedicated, campaign-specific page (rather than to your website) drives more conversions. Today we recognize a new truth. It’s no longer enough to have a landing page.
To maximize your results, you need to optimize your campaigns based on the preferences and expectations of your visitors. And by analyzing Unbounce’s 12 years of conversion data, we know the best way to do that is to use your copy.
This! >> @unbounce data science results (40,000 landing pages) show that copy (28%) was twice as influential as design (13%) in terms of visitor conversion.
– Oli Gardner (@oligardner) May 27, 2020
This is why we acquire Snazzy AI, an AI content generator that simplifies copywriting to help you create those optimized marketing campaigns much faster.
Why Snazzy AI is a Perfect Fit for Unbounce
At Unbounce, we firmly believe that the way to succeed in this new competitive environment is through conversion intelligence. We use AI to create products and resources that, when combined with your own marketing intelligence, empower you to deliver more targeted and relevant digital experiences and launch the most convertible campaigns possible. But in order to do that, we need to think beyond landing pages. Unbounce evolves to optimize the entire conversion journey.
when we funding obtained last year, our goal was to accelerate the delivery of our conversion intelligence platform. We have expanded our team. We have invested a lot in product development. And we started to forge partnerships that would allow us to get powerful AI into the hands of small businesses faster.
Snazzy AI caught our eye when it launched its closed beta in late 2020. As one of the first (and rare) writing tools using GPT-3, he impressed marketers with his ability to quickly generate high-quality content for over 90 use cases– Everything from landing pages and ad titles to product descriptions and support emails. Since its official launch in February, Snazzy has exploded to reach a customer base of over 30,000 users.
And there’s another thing we loved about Snazzy. The company’s “freemium” model aligns with our own goal of democratizing AI for marketers at all levels. (You can even try it for free now.)
Unbounce research has shown that the written content of your landing page plays a disproportionate role in whether or not your visitors convert. We’re already using our machine learning model to deliver actionable, data-driven insights to help you optimize your content (like that in the Conversion Benchmark Report). By integrating Snazzy AI into Unbounce’s conversion intelligence platform, we will soon be able to generate the most converted copy. for you– and in a fraction of the time, you would have to write to yourself.
AI-powered writing: less work, better results
This last element is important. From conversations with our clients, we know that (with budget and expertise) time is one of the biggest hurdles that prevent marketers from optimizing.
You are busy. Monitoring your advertising budget, sending promotional emails, writing blog posts, managing social media: there is always another task competing for your attention. Build and just launch a the landing page can be a tall order. It’s often unthinkable to find the time to analyze the performance of this page (let alone use your learnings to write alternative headlines or calls to action). And because you’re not optimizing, you’re missing out on conversions.
This is where Snazzy AI makes the difference. Trained on a large high converting copy data set, Snazzy provides the best generated content available for every stage of your campaigns– not just your landing pages, but also your ads and emails. Just talk to Snazzy about your business, then choose the type of content you want to create (like a copy for a Facebook ad). This will give you a number of high quality options to choose from almost instantly.
At the end of the line: With Snazzy AI, you’ll never have to start over from a blank page again—And that means you’ll have more time to focus on optimizing your campaigns.
What’s really exciting, though, is how Snazzy AI and Unbounce work together to get better results from your marketing. We have over a decade of conversion data that allows us to see what type of content converts best for different audiences, based on factors such as your industry, where your visitors are coming from, and what device. they use.
Imagine: Before you start building your landing page in Unbounce, you tell us who is targeting your campaign and we automatically populate your page with content optimized for that specific audience. You will be sure to have the most converted copy even before posting.
It is not a pipe dream. With our acquisition of Snazzy AI, these types of features are under development.
Try Snazzy AI for your copy – completely free
AI is already redefining the way brands market themselves online – and many small businesses have found themselves at a disadvantage. Large companies with the resources to make the most of new data-driven technologies are able to predict visitor behavior and optimize the conversion path. Meanwhile, marketers without these tools work harder, spend more, and get less.
We’re changing that with Unbounce’s Conversion Intelligence Platform. We don’t just put AI in the hands of every marketer, we use it to increase your expertise and help you get smarter.. And today’s announcement means it’s going to happen even faster.
To get a glimpse of what’s to come, discover Snazzy AI for yourself. There is a free plan, as well as a premium version if you want unlimited access, and with the browser extension, you can use Snazzy in Unbounce builder right now.
We can’t wait for you to experience what we are building.