November Social Media Roundup Digital MRS
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What happened on social media in November 2020?

As we approach another month closer to the end of the year, we look back on how far we’ve come so far. With a planned COVID-19 vaccine, major technology platforms haveagreed to join a new program, working with fact-checking organizations, to formulate a new and improved approach to tackling the spread of vaccine misinformation and conspiracies.

As reported byBBC:

“Joining the effort alongside Google, Facebook, YouTube and Twitter, the UK Department for Digital, Culture, Media and Sport, the Reuters Institute for the Study of Journalism, Africa Check, the Office of the Canadian Privacy Council and five other international facts. verification of organizations. « 

All three companies (Facebook, Instagram and Twitter) have already implemented measures to tackle anti-vax content – Facebook announced aban on anti-vax adsin October, expanding its efforts toreduce the scope of anti-vax content, while Twitter added warnings about vaccine-related research inMarch last year.

Let’s see what else social media is expecting this year.

November 2020 Facebook Updates

Facebook announces the extension of the News tab

In November, Facebook hasadthat it will expand its dedicated « News » tab to the UK in January, the first region to receive Facebook’s « trusted » news feed outside of the US. Facebook claims to have already signed deals with Archant, Conde Nast, The Economist, ESI Media, Guardian Media Group, Hearst, Iliffe, JPI Media, Midland News Association, Reach and STV. This will see him share the income with them for the use of their content in the dedicated ‘News’ tab.

“Facebook News offers a mix of organized and personalized top stories to deliver informative, reliable and relevant news. Readers see today’s top headlines and stories as well as news tailored to their interests. During major news cycles, Facebook News provides timely news summaries, highlighting original and authoritative reporting on the press. the subjects. Facebook News also helps people discover new topics and stories based on the news they read, share, and follow. « 

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November 2020 Instagram Updates

Instagram has redesigned its home page

This month, Instagram redesigned its home screen for the first time in years, adding Reels and Shop tabs, changing where you click to add a new post, for the first time EVER. This was a substantial update, which drew a lot of public feedback. Instagram users seem to be suggesting that this update was just another way for the platform to encourage shopping, thus becoming more commercial. On the contrary, many have argued that the platform is moving away from what it was primarily used for – photo sharing and content.

While the Reels feature takes center stage in the toolbar, users are already fed up with the new layout, with Instagram’s TikTok-like feature dominating the app.

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In November, Instagram also began testing a new FAQ option for select business accounts, which would give brands additional mobility through quick and actionable question-and-answer options in their feeds when customers are looking to submit a request for message. This could benefit the business pages tremendously when it comes to their customer service requests, and we hope this will be fully rolled out in 2021.

November 2020 Twitter Updates

Twitter launches fleets

This month, after Twitter announced the new expansion of its Stories-type «  Fleets  » option forusers in Japan Twitter quickly followed this up with a full deployment of fleets to all users on iOS and Android.

So basically you can now use stories on Twitter. Twitter product manager Kayvon Beykpour reiterated the same in hisfleet discussion:

« More than ever, we think it is critical to give people another way to share what they think; without feeling embarrassed about it and without the pressure of public responses. Tweets that never went past « Drafts » can finally see the light of day! « 

In other news

This month, Reddit reported that it averaged 52 million daily active users in October 2020, a 44% year-over-year increase in active engagement. Along with this, TikTok is evolving its platform towards marketing with the launch of its new Marketing Partner Program, which is the platform’s latest element in its drive to expand its advertising potential and maximize opportunities for brands using the platform.

TIC Tacsaid:

« We are creating new opportunities for marketers to be creative storytellers and meaningfully engage with the TIC Tac community [and] we are delighted to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue to give marketers access to more tools to successfully create, measure and optimize advertising campaigns on TIC Tac. « 

We can’t wait to see what the last month has in mind for social channels and how they continue to change to accommodate the new way of living in 2020. Stay tuned for our guide to future updates in the world of social media.

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