Reduce friction and improve alignment to get the most out
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In a professional environment, there are employees from all walks of life. You will be hard pressed to find someone with the same personality. Sometimes these differences of opinion can cause friction between employees. If you come across this in your marketing team, it could be very detrimental to the well-being of your business and your marketing efforts.

If your marketing team doesn’t get along, it could mean less visibility and business opportunities. Some marketers may even become competitive with other staff members, which will not create a positive work environment.

In today’s article, we’ll explain why it’s important for your marketing team to get along. Plus, we’ll provide examples of what happens when you have a strong team working for you. Finally, we’ll give you some tips on how you can reduce friction between your marketing teams and create a positive work environment. Read on to find out more.

Why is it important for your marketing team to work as a team?

Reduced friction and improved alignment Improves customer experience

Every point of contact that a customer has with your business is entirely through marketing. Your marketing team creates the focal point for products and services. Marketing also creates ways for customers to engage with your staff. One of the most important results is to create a positive experience for your customers.

If your marketing team isn’t working together, they will fail to create the ultimate experience for consumers. Word of mouth advertising is one of the ways your business can gain more customers.

Customers won’t provide positive word-of-mouth publicity if they’ve had a less than ideal experience with your website, social media pages, or engagements. That’s why your marketing team should work together to create the ultimate experience for your customers.

There is a better understanding of your brand identity

A marketing team can spend months developing your brand identity and understanding your business personality through extensive research. If your marketing team worked together and had a clear identity, it would take them less time to figure out things like your target audience.

You will have a better understanding of your customers’ interests and needs and their weak points if your marketing team works together to find this information. Your marketing team will also attract the right customers so that you can have a higher conversion rate.

Communications help develop new marketing strategies

Corporate communication is crucial because without it, no one will know what their functions are, where they are going and how. On the other hand, good communication between your marketing staff will help to develop new innovative marketing strategies.

These strategies will take your business to a whole new level so that you can increase your profit margins and develop a unique brand that more people will want to engage with.

Examples of teams that have been successful in their efforts

World Rugby’s Fastest Test

In 2019, England scored fastest test against the All Blacks. After 2 minutes on the pitch, the England rugby team scored their first try and had a 7-0 lead. Reports from the event said the England team were precise and crisp with their passes, which shocked the opposing team.

Before the game, England stood in a V-formation as the All Blacks performed the haka. England have shown that the opposing team will not intimidate them and they have worked hard to achieve their goals together.

Nonetheless, there have been shocking rugby matches throughout the history of the sport where teams simply have not succeeded. The match against South Africa and England in 1972 is the perfect example. The South African team led with a score of 9-6. But then Alan Morley scored when he kicked a perfect 45 degree angle after cutting his wing. England have decided the game will be played on their terms, stick to their plan and win.

The fastest pit stop

Pierre Gasly’s pit stop team removed the worn tires and replaced them with new ones 1.91 seconds. But the Red Bull team made it one against them with a record time of 1.88 seconds. In the pit stop, there is no time to argue. For the driver to be in the lead, the pit stop team must be fast and extremely precise.

Similar to shocking matches in rugby history, there were terrible stories of pitstops in Formula 1 racing. In 1999, Eddie Irvine was having trouble with the rainy conditions on the race track. He needed to get wet so he pitted earlier than expected.

The pit team released three rain tires instead of four. But it was too late to rectify the mistake. Eddie was stuck for more than a minute which caused him to lose the race. The pitstop team cost Eddie valuable league points that day.

How to reduce friction and improve your marketing team

As you can see in the scenarios above, it can be detrimental to your crew or your team if you are not working towards the same goal of being successful. So, how do you effectively manage conflict within your marketing team? Let’s find out in this next section.

Find the source of the problem

You can’t resolve a conflict if you don’t know where it came from. As a team leader, you must try to understand each staff member and why they act in certain ways. Sometimes a person may face a stressful home situation or financial problems.

In most cases, the root of the problem is what causes people to argue and fight with others. Everyone handles stress differently. So find the root of the problem so that you can give your staff the right advice.

Conflict resolution training

One way to resolve conflicts within your marketing team is to send them to a conflict resolution course. This is a training course that teaches your staff to find peaceful and respectful solutions to disagreements in the workplace.

Whether the disagreement is over finances, marketing strategies, or a personal conflict, the course will provide the following benefits:

  • Improves understanding among members of the marketing team
  • Reduces stress and absenteeism
  • Increase team efficiency
  • Improves motivation and production
  • Develops important conflict resolution skills

As a team leader, you should also attend conflict resolution training so that you are better equipped to handle disputes within your marketing team.

Make sure everyone is treated fairly

Some managers tend to have office favorites, which gives them the edge because you can take their side if there is a disagreement. You should never take sides as other team members may feel like you are not being heard. As a team leader, it is important that you listen carefully to the story of each team member so that you can bring a peaceful solution to the problem.

Final thoughts

To get the most out of your marketing team, you need to establish a project workflow between your marketing team and the rest of your business. The work process of other departments can be influenced by how other teams request work or how they expect tasks to be completed.

You need to have an appropriate workflow between each department so that everyone knows what is expected of them. Establish your procedures and make sure everyone follows them to avoid conflicts.

How do you resolve conflicts in the workplace? Let us know what your processes are by leaving a comment below. We are always happy to hear from our readers.

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