With a great social media presence, you can improve your bottom line and expand your reach as a brand, which translates into increased sales. However, selling with social media is different – you need to capture the interest of your audience so that they visit your website and browse your offers. Come learn how to run a social media business.
1. Be brave
On the phone, reluctance to call is widespread – this also happens online. Due to some concerns, businesses are avoiding reaching out online, believing that people will be mad at them, say no, or respond.
However, this is not true, as many customers believe that sellers are not reaching out to them enough. The online world is riddled with inbound marketing ideas. While inbound marketing is an amazing approach, it doesn’t promise proactive outreach – the online equivalent of canvassing is either bad or dead.
If you find someone you want to connect with, always contact them. Remember, you miss 100% of the photos you don’t take. So be brave and take pictures!
2. Donors win
There is no doubt that the world of social media is changing rapidly. However, some things remain constant eg the golden rule of networking, donor earning.
If you give your audience good information, content or something of value, you will be able to sell more. You can do this by inviting them to a local private business event, sharing relevant research, or sharing a white paper.
If you do this correctly, your audience will see you as valuable.
3. Boil the frog
According to a old wives tale, if you put a frog in the hot water of the boiler, I will jump instantly after feeling the heat. However, if you put this frog in cold water and gradually turn up the heat, the frog will not notice it.
Don’t behave like gangbusters when contacting people online. So warm up slowly after you start to cool down. Compliment something they wrote, thoughtfully retweet them, comment on their blog post, and become familiar with someone. Don’t be discouraged if they don’t engage instantly, as they will likely engage you in the future.
For example, this person wrote to me personally, said something I liked, and left it there. Sounds like a good start!
People love you more when they see you more: familiarity breeds sympathy. If you offer them good information, content or value, you are actually doing more, which will benefit you!
Increase your brand awareness at no extra cost with Kallen Media social media marketing services in AZ
As the best social media marketing company in Arizona, Kallen Media helps you manage your social networks through auditing, research and best practices. Contact us now if you are looking for a professional social media agency in Phoenix! And good luck running a social media business!