TRM Break Free Blog 4
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Provided by Sarah Barnes-Humphrey

For more than a decade, our TopRank Marketing team has developed a powerful community of top influencers, developing close relationships with subject matter experts in a wide variety of industries.

When it comes to B2B influencer marketing, it’s natural to ask what an influencer actually looks like?

In our third season of Free B2B Marketing video interviews, we continue in-depth conversations with a powerful selection of the best B2B influencers and take a close look at the issues that each expert has an influence on in their industry.

Every successful B2B influencer has a rare mix of the 5 Ps – skill, personality, post, promotion and popularity – as our CEO Lee Odden pointed out in « 5 key traits of the best B2B influencers. « 

Having all these qualities and many more is Sarah Barnes-Humphrey, CEO of Shipz, whom we are delighted to present today.

Supply chain: the steps to take to get a product or service into the hands of the consumer. It’s a complicated process, and it’s the one that matters to many B2B marketers. Why? Because if the supply chain goes down, you won’t have anything to market. A successfully managed supply chain can overcome unforeseen circumstances – like a one-year surprise quarantine – while helping businesses cut costs and stay competitive.

Sarah Barnes-Humphrey is a pro when it comes to the supply chain topic. She is the CEO of Shipz Inc., bridging the gap between shipping providers and middle market importers. It hosts the Let’s Talk Supply Chain Podcast, covering topics of importance to supply chain actors. She has been labeled as one of the Top 100 Women Supply Chain Leaders and earned this distinction over a successful twenty-year career. In short: if you want to learn more about the role of the supply chain in modern business, you’ll want to hear what it has to say.

These reasons explain precisely why TopRank Marketing Joshua Nite interviewed her for today’s new episode of the Break Free B2B Marketing interview series.

B2B Break Free interview with Sarah Barnes-Humphrey

If you want to take a look at a particular part of the discussion, you can find a brief overview below, as well as some highlights that stood out for us.

  • 1:48 – What has the pandemic done to the supply chain?
  • 4:22 – What technologies are used to manage changes in the supply chain?
  • 5:49 – Increased focus on the supply chain: is it good or bad?
  • 6:50 a.m. – Internal collaboration and its impact on the supply chain
  • 7:17 am – Do you think the current progress with the supply chain will last?
  • 8:11 am – What can marketers do to reach supply chain players?
  • 9:25 am – Breaking down organizational barriers to make room for the supply chain
  • 10:40 am – What are the mistakes in the supply chain that should be corrected?
  • 1:45 p.m. – How should B2B leaders adapt right now to be able to have a great 2021 and beyond?
  • 17:08 – How Sarah knew how to follow him and successfully launched her podcast
  • 20:06 – What Sarah thinks makes her audience come back
  • 11:05 p.m. – When you are asked for contributions or interviews, what prompts you to say yes?
  • 25:17 – How to juggle several big projects and still succeed
  • 27:43 – Where should people go to find Sarah’s content?

Josh: Do you feel that we are seeing good progress? And do you think that will stick around once we get back to what I laughingly call normal, should we ever get there? Do you think progress is being made, and are these changes sustainable?

Sarah: I hope so. I mean, I don’t have a crystal ball. So, I don’t really know what this is going to look like, but I absolutely hope so. On my show, I say collaboration is the future of business, and I really believe it. I think the only way forward is to really be able to understand what your colleagues in marketing are, or understand what your colleagues in customer service are, or understand what your colleagues in purchasing are going through and what ‘they do on a daily basis. foundation that can really improve what you do as an individual in your department to really create the best environment and the most accepting of success for the company you work for.

« I think the only way forward is to really understand what your colleagues in marketing, customer service or purchasing are going through. » @bevictoryus # BreakFreeB2B #supplychain Click to Tweet

Josh: It makes sense. So, prepare for change and expect the unexpected, but also the unexpected?

Sarah: Absolutely yes. It’s hard to be a leader there, whether you’re in marketing, the supply chain, or whatever. It’s difficult – they’re being pulled in a lot of different directions, and no one really knows where it’s going to fall.

You know, some companies stay away until some conferences have been canceled until April 2021. So how do you prepare for that, when you have a conference that you are supposed to host in March? What do you do when you don’t even know if you can go ahead with it? What are the parameters around this? Will we need to provide proof of vaccination before going to a conference? And will everyone be able to get vaccinated before that? I do not know. What is the assurance that you will be able to bypass this event? It will depend on many factors from a marketing point of view.

Everything is going virtual, everything is going digital, and everyone is looking for different ways to really get their story out, and they can’t really plan as far as they used to be.

“Everything is becoming virtual, everything is becoming digital, everyone is looking for different ways to really disseminate their story. And they can’t really plan as far as they used to. »@Bevictoryus # BreakFreeB2B #supplychain Click to Tweet

Keep an eye on the TopRank Marketing Blog and subscribe to our Youtube channel for more B2B Break Free interviews. Also check out the episodes of season 1 and season 2.

Take your B2B marketing to new heights by checking out the previous Season 3 episodes of Break Free B2B Marketing:

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