As the digital landscape is constantly changing, organic search rankings are crucial and even more valuable to businesses than ever before. Businesses of any size, large and small can benefit from organic search rankings as well as a higher position in Google. As most of the algorithms are well guarded, Google drops some clues that can help you in your strategy. As updates are a regular thing, we must also recognize what worked in the past can now be reviewed.
In some cases, we’ve seen updates work on your site and hamper rankings. When these are launched, SEO experts can make informed decisions about which parts of the strategy are working and what will need to be done to ensure that Google bots can still crawl your site effectively. Many practices have of course been and have disappeared, but some have evolved and remain crucial in the goal of achieving good search engine results pages or SERPs. When building your brand using organic traffic, below we outline the SEO best practices you should consider strategizing with to achieve positive results.
If you are looking to grow your brand using natural organic traffic, here are the SEO practices you should incorporate and build your strategies for success.
How to use your SEO keywords
The correct keywords are essential to your SEO success and are the key to high search rankings. These can be single words or full phrases embedded in the content to attract relevant or brand new traffic. These keywords are what gets typed into a search engine when users are looking to buy something, learn something or follow something! Google basically rewards relevance, when you use your carefully researched keywords, your target audience will be able to easily find what they are looking for.
Researching the keywords is sort of the easiest part – skill kicks in when you use them effectively and make an impact. Whatever changes Google’s algorithms have made so far, their importance in converting organic searchers is imperative. These keywords provide you with valuable data about what your audience is looking for. When you know what it is, you can tailor your content and offering to meet the exact needs of your audience. Making this experience truly personal can see these users coming back again and again. Looking at your keywords as a personality type can help – you can visualize the specific type of users and be relevant instead of trying to be everything to everyone!
Technical SEO audit of the site
Even SEO experts need to be vigilant when it comes to following best practices and whether your website is in SEO form can be difficult to assess. Using Koozai’s technical SEO expertise, we can help you identify issues, opportunities and recommendations that will be the first step in getting you on the path to SEO success! Koozai’s SEO service will take into account all SEO essentials and look at both on-page and off-page factors. We will examine your site’s speed, domain authority, accessibility, any redirects, page rank, and referring IP addresses. Koozai will thoroughly research opportunities for your business and identify any recommendations critical to the business.
It is essential to know if any of the pages on your site are redirected. The reason this is so important is that it can affect your search engine rankings results. There are many reasons for redirecting a page, such as moving a product from one category to another, but whatever they are, it is important that it is done correctly so as not to negatively impact your SEO. In these cases, you will need to use a 301 redirect that signals the browser that this page has been moved and is in a new location for all visitors to that page. As it is, a 301 redirect will not affect the ranking like in the past.
There are other considerations, however. When creating redirect chains, it is imperative to make sure that it does not slow down your user experience and adversely affect your SERP ranking. You use a 301 verifier to identify these issues and a server header verifier to view the results of your response header. An HTTP / Response header is the information that a web server returns to a browser when receiving an HTTP request. This information can be an image, information submission or information deletion, as examples. An HTTP header check allows you to view HTTP headers to see if a URL or page has been redirected. If so, the header checker will show the destination URL along with the HTTP status code, so that you can see the exact data with an HTTP status checker and highlight any issues. It can also be used to check the headers of an email using the free tool from Google called Google Header Analyzer. This will tell you how long an email was in a particular location and show the route the email took from one MTA to another and the time spent at each. This helps to better understand why an email is delayed or the response is slow.
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