Evaluate existing content
Your social media channels can be content rich from here on out, so you’ll have whatever it takes to break down all the posts.
You need to do this in order to determine how your fans react to different types of content. This will give you important feedback that you will use to
improve and update your content strategy for 2020.
In general, social media users opt for visual content over text messages on the grounds that the previous one is easier to understand and digest. The human brain can handle visual data much faster than plain text, so you should be able to attract more fans with the help of videos and images.
Do whatever is necessary to intrigue the audience as long as they don’t interfere with the authority of your brand. The content creation play area is big enough for everyone, so you need to use it enough.
Make a unique style
The way you write or design is an important part of social media marketing. Each audience group has deeply specific needs or inclinations, so your posts should meet those needs.
We strongly recommend that you craft a unique style and make your content go viral. It will help you stand out from the pack of copiers and will gradually but systematically become the base of the faithful.
Keep it consistent
Every day millions of photos are shared on Facebook alone. The numbers are colossal and the best way to leave your mark is to be stable and post fresh content every day. There is no set rule to follow here, but you must post at least one article per day on each network.
Our recommendation is to create a content calendar using online planning tools.
A typical solution among marketers is Google Calendar, a simple platform that you can use to schedule posts, add notifications, schedule events, and more. Such a tool makes it easy to filter daily activities, but you can also use it to schedule special posts for occasions, events, birthdays, etc.
Wake up user-generated content
No matter how extraordinary your planning may be, reliably creating content will always be a difficult and time consuming task.
In such conditions, you can tackle part of the problem by delegating at least a small part of the work to other people. You can do this by urging users to create their own brand-related posts.
UGC encourages you to reduce the workload, but it also makes a great contribution to the overall credibility of the brand. Studies show that 85% of customers find visual UGC more compelling than branded photos or videos.
Competitions are the easiest way to inspire UGC. Customers love to compete and win special prizes, regardless of their size. You should take advantage of this strategy and invite fans to share interesting, brand-focused content in return for small inducements or a public affirmation.
Keep testing and experimenting
Social media marketing is not latent but powerful and flexible, so be sure to think about alternative options every now and then.
Another important recommendation is to measure the results of your campaigns according to the objectives defined in your strategy. If all goes according to plan, you can continue the same methodology.
However, if the reviews show that the methodology is not giving the normal results, you will notice it quickly and will need to react and improve your social media marketing strategy.
Social media platforms give you a phenomenal opportunity to build relationships with your customers and turn them into loyal consumers, but
it takes a lot of work and strategic planning.