It’s almost time to say goodbye to 2020 (finally!). Despite its challenges, many of you have been successful in your email marketing programs. We are honored that you have consulted Litmus for advice and want to share with you the Litmus resources that you have found most essential in 2020 and that you can take with you until 2021 and beyond.
Optimization Manual Live: Newsletters
Live email optimization is a crowd favorite at our Litmus Live email conferences. Email marketing and design experts review real emails in front of a live audience, and we wanted to capture that same magic in eBook form.
With the newsletters people recently submitted for live email optimization, we’ve created a handy guide for you and your team. Get advice from our email experts and apply it to your own newsletters. What a great way to kick off the New Year!
Improve your newsletters →
Ultimate Guide to Email Templates
2020 seems to have been the year of “more, more, more”. But with fewer resources.
One way to increase production? Email templates! It’s no wonder that our Ultimate Guide to Email Templates was a success. Find out why templates are so useful, what makes them a great template, and how to be successful with your own.
Simplify the creation of emails →
Agility: the new messaging workflow
Adaptability and agility have been essential to thrive in this constantly changing environment.
So we’ve built a new email workflow, which streamlines every step of your process so you can send emails faster, without sacrificing quality. The best part? You don’t need to completely redo your workflow (we know how painful this can be). We give you the small steps you can take to win big!
Be more efficient →
State of email engagement in 2020
There’s no doubt a lot has changed this year – and it has had an impact on subscriber behavior.
What are email subscribers doing now? Stay on top of the latest trends in email engagement. Learn about the most popular hours of operation, how to use dark mode (for real!) And other information you’ll need to send your followers the right message at the right time in the right way.
Find out how subscribers engage →
Ultimate Guide to Dark Mode Email
Dark mode has been a hot topic for the past few years and 2020 has been no different. As the number of your emails read in dark mode continues to grow, this is definitely something you should consider optimizing.
Find out why dark mode is important for subscribers, how it affects emails, and how you can create the perfect dark mode messaging experience.
Become dark →
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