Content creation is a vital part of running a website. It helps with SEO, gives users a reason to engage with your site, and keeps them coming back for more. Yet what’s the best way to create engaging content for your site?
According to current estimates, there are approximately 1.7 billion websites online now. How do you stand out when there is so much competition?
In this guide, we’ll give you some great, practical tips to help you improve your website content. Ready to learn more? Keep reading!
1. Keep in mind the AIDA formula
If you are writing blog posts and want to create compelling content, there is a simple but effective formula to keep in mind. His name is AIDA and was developed in 1898 by E. St. Elmo Lewis, an advertising expert. AIDA stands for:
It is a template that you should use in your introduction to spark the interest of your readers. You need to grab their attention with a thought-provoking statistic or situation, and then spark their interest in the topic. Once you’ve got their interest, let them know how your article can help them and stir up desire, before encouraging them to read!
We used it in the intro of this very article: go back and take a look!
2. Keep your paragraphs short
There are very few things that deter readers from a post more than huge walls of text. You want your blog posts to look catchy, rather than like a college thesis.
We recommend that you limit paragraphs to a maximum of three sentences: don’t overwhelm the reader with intimidating format.
3. Cite your sources
When people read your content, they want to know that you can trust them. One of the best ways to prove it is to cite your sources: show the facts and figures behind your claims.
This helps improve your authority and will make others treat your website as a better source than your competition who skip this step. With authority, there are more links to your content, which improves your ranking in search results.
4. Use pictures
No matter what type of content creation you’re interested in, they could all work better with a great image. An image that draws attention to your post will help more people click and read it. Don’t make the mistake of skipping an image or using something too generic.
Take the time to find an image that will compel the audience to click!
5. Share your work
Even the best content on the market won’t help your website if no one sees it. While this article isn’t about social media marketing, social media is a big part of content marketing – sharing your posts can mean a lot more views. It can also mean stocks, which are actually free advertising for your business!
Use social media to share your articles and access people’s feeds.
Content creation is vital
Good content is a must for your website, but knowing everything about content creation can be difficult. We can help: We are experts at creating great content and can help you make your site stand out.
For more information, browse our site or get a quote!