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Our subscribers are inundated with emails – and so are we! As email marketers, we know what’s going on behind the scenes. We witness and experience all of the complexities that make email so special. So when an email grabs our attention, it really leaves a lasting impression.

Whether it’s a smart subject line, the perfect timing of a triggered email, or a personalization that was in fact useful – read on to see the emails that caught our attention this month.

Carin Slater, Email Marketing Specialist
Magic spoon

Sender: Magic spoon
Object: Soon: two new flavors!
Text preview: Prepare your sweet tooth

I loved the idea of ​​teasing the flavors with the pixelated GIF and then texting the responses to get free boxes. I was all for – until I realized I got the email a few days ago, so I probably wouldn’t be in the top five to win anything.

Jess Materna, Senior Product Marketing Manager

bombasSender: Bombas
Object: The Golf-Proof guarantee
Text preview: BOMBAS Performance golf socks, fully protected.

My whole family, including my grandmother, LOVES Bombas socks. While I might not be a golfer, my husband is, so this email caught my eye; it did not disappoint!

The copy is so well designed; I love how they turned their valuable props into use cases and stories that went well in email. The creative use of geometric shapes and attractive (but not overwhelming or distracting) animated GIFs was perfect.

Ending the email with the product warranty is a great way to give the reader one more reason to take action and grab a great pair of socks for themselves or a loved one.


Sender: Etsy
Object: The AAPI-owned stores that we love

I love all emails from Etsy (and Etsy in general), but I especially love the approach they took with this email celebrating Asian-American and Pacific Island Heritage Month. (AAPI).

They did a great job letting the email take on the artist’s voice, not the brand, which was a smart way to ensure the email was genuine and authentic. I also love how they balanced the product images with the stories of the traders!

Kimberly Huang, Content Marketing Specialist

golden belly

Sender: Goldbelly
Object: Celebrating Asian Chefs – Shirley Chung from Los Angeles + The Slanted Door from SF + Momofuku from New York ?❤️

Goldbelly emails always pop up in my inbox, even among all the food related emails I get. I can always expect the unexpected when opening their emails – each email looks and feels different, yet is consistent. One way to do this is to alternate the background colors with each send. They’re also not afraid to change their graphics – I’ve even seen them use various font overlays and treatments on their images, which makes them interesting to me as a subscriber.

The colors really have personality in this email. Same goes with the iconography on their graphics, which work well to accentuate the subject of their photos – whether it’s a person, a dish, or both. Plus, the pattern breaks make it visually stimulating as you scroll.

Magan Le, Content Marketing Manager

to affirm

Sender: To affirm
Object: There is still time: join the Affirm Card waiting list

I love that this email is sort of interactive in that it asks you not to just get on a waitlist, but also to vote on a color. What a great way to encourage engagement! And the button colors even reflect the colors of the cards.

In case that isn’t obvious enough, they also have an animated GIF showing each card in a different color. Then they use fun iconography and clear copy to highlight the benefits of the card.


Sender: Hulu
Object: ‘The Handmaid’s Tale’: a new episode has just been added

I’m usually quick to watch the last episode of Handmaid’s Tale on the day it released, but I was so busy on the day it released Episode 6 that I totally forgot. Until I got this email in the evening, perfectly timed for the after-work.

I also hadn’t received episode reminders before that, so I have to think the Hulu messaging team is doing smart things with its segmentation and sending times. And the email itself is pretty straightforward and to the point, so I can go straight to streaming.

I also appreciate that the copy is tailored to the episode I missed versus a generic post to push me more to watch now. And me? Yeah.

Shannon Howard, Customer Marketing Manager

appcuesSender: Appcues
Subject line: X, XXX users saw your feeds last week

I love the way they show the use of my product and how it changes over time! The format is really pleasing to the eye and easy to follow. Ted’s dad jokes really get email – they make me laugh and I look forward to every week.

We shared ours, so share yours!

What emails caught your attention in May? We want to know! We love hearing from our email community and want to see the ones that left their mark on you.

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