Did you know that online chat was first used in the 1970s? I learned this fun fact while preparing for this article. When I found out that online chat has been around for 50 years, I was blown away. Of course, many questions came to my mind as I reflected on the evolution of online chat and its impact on businesses today, in particular, the impact of chat on Advice customers. Media. As you read this article, please consider the following questions:
- Why has the cat become so precious today?
- How will this help your business be more successful?
- How can you integrate Chat Power into your communication solution?
Why has the cat become so precious today?
Let’s face it, changes in shopping habits, communication preferences, and technological improvements have altered the way businesses should interact with their consumers. The cat has now gone from a “nice to have” product to a “must have” product.
A recent study shows that 50% of customers expect live chat to be visible on a website they visit. If you haven’t integrated Chat Power on your website, you’re essentially ignoring 50% of your potential consumer base. Experts predict that demand for live chat will increase 87% over the next 12-18 months. It is enormous!
Another recent study by JD Power found that live chat has become the preferred online contact method for consumers. 46% of customers prefer live chat, compared to just 29% for emails and 16% for social media.
How will this help your business be more successful?
Advice Media has offered live chat to customers for many years. The chat is so powerful that it has shown a 40% increase in leads when added to an Advice Media website. This increase in leads is completely additive. It does not replace current website leads from a contact form or phone call.
Online chat also results in a dramatic increase in response time. Customers hate waiting and want immediate help, and they want it on their cell phones. Chat has always been fast, but our new Artificial Intelligence (AI) driven product Chat Power delivers an average response time of less than 3 seconds. When you compare the chat response time to social media and emails, 10am and 5pm respectively, you can see how online chat helps our small business customers stay ahead of customer expectations today. .
Additional Benefits Tips media customers will receive with Chat Power:
- More qualified prospects
- Increased conversion of leads to sales
- Lower cost per cat
- Faster customer support
- Free up staff resources
- Assists the potential client when the office is closed
- Overcome objections instantly
- AI is constantly evolving and improving
Overcome an objection
On occasion, customers express concern about the informal nature of the chat, and they even worry that they won’t be able to speak to each person personally. Comm100 recently conducted a comparison study of customer satisfaction between typical communication channels, such as chat, email, social media, phone, and an app. Live chat had the highest customer satisfaction rate with 82%, while a phone call came last with 44%.
This clearly shows that chat is essential to the customer experience and generates the highest satisfaction ratings, even over a personal conversation on the phone. Most of the readers of this article will need to change their mindset and the data backs it up.
How can you integrate Chat Power as part of your communication solution?
Let me clarify this; ALL online businesses need Chat Power. It is now as important as having a name, address and phone number on a website.
We have simplified the pricing structure to make it a « No-Brainer »:
Remember, 80% of all chats are new viable prospects, which is incredibly additive. If anyone balks that a few leads are bogus, I just ask them, « How would you like to play Vegas blackjack knowing that they would win 80% of the hands dealt. » This is how much of an impact Chat Power has.
Call us today to add Chat Power to your website.