While we’re happy that 2020 is over and 2021 is here, we still can’t believe how fast it flew. It happened so fast that we felt like our team was planning 2021 before we knew it. What about your team? Have you thought about your inbound marketing efforts for 2021?
If you haven’t, no need to stress. Being agile is the key to strong marketing campaigns and results, but it also helps get a general idea of what you want to do each month or quarter. If you are feeling overwhelmed in any way, we have a freebie to help you get ready for the New Year.
The ultimate inbound marketing model 2021!
So what is the model?
At its most basic level, this is a guide (on an easy-to-edit spreadsheet) to your inbound marketing efforts and activities in 2021. It may be perfect for you, you may want modify it or maybe you will use it as a starting point to create your own 2021 template. However you think is good to use it (or not use it), it’s OK.
Our sample template includes several sections that you can use to build your complete inbound marketing plan for the next year. He understands:
SMART stands for specific, measurable and achievable, relevant and time-based goals. You use SMART goals to establish a set of criteria to ensure that your marketing goals are achievable. Our model offers ideas for SMART goals such as “website visitors”. Then you can choose the amount, time frame, and how you plan to reach that number.
We love a good track record at Lynton. Without one, how could we get to where we want to go? Our example roadmap is a monthly plan for how you will launch your marketing initiatives. For example, if you’re going to roll out your first SMS campaign in February, you’ll mark that goal within the month with notes, project status, expected launch date, and any results. You can do the same for things like reporting, content marketing, and sales efforts.
The content matrix in the template is a repository for you to track your initiatives and any keywords and CTAs that you link to those initiatives. The matrix also allows you to link initiatives to your personas and stage yourself in the funnel.
Think about it: you want to write and design a checklist. The content matrix will have that type of content, keywords, CTAs, personality, stage in the buyer’s journey, content title, and status. You can fill it out for each month starting in January.
Do you have an idea to develop? Put in the template idea bank or a section dedicated to upcoming initiatives that need to be incorporated into the roadmap or content matrix.
Download the ultimate inbound marketing model for 2021 today!
You can’t use this template exactly as we do, which as we noted is fine. You have to be nimble. You also need a plan that you can update and change throughout the year. You also need a single point of truth for marketing activities and metrics, and maybe this model will be the start. The only way to be sure is to download it and try it out!