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Happy first Tuesday of 2021!

We hope you had a fantastic vacation and welcome you to this Week in Internet Marketing. Today we have a lot to share with you that will help your business stay on top.

Let’s take a look at the 5 best internet marketing updates for this week.

Google adds short video carousel in selected search results

Google is testing a new carousel of short video results on its search engine results page to catch up with growing user interest in short video content. Once this is enabled, you will be able to display both TikTok and Instagram videos in a row in Google searches, and when pressed, the search engine will take you to the web version of the social platform instead of the application.

This update benefits Google as users are more likely to stay on the search engine as the user just needs to click on the back arrow to return to the search page from the social platform after have watched the video.

Wondering how this update will help you as a brand? Your video content will have the chance to be shown on the first page of search results, thus generating more traffic. You will get exposure, thereby increasing your brand awareness. It’s worth keeping an eye out for this update.

Paid media marketing in 2021: 8 changes marketers should make

Organic marketing certainly helps, but you need to invest a lot of time in it to be successful. However, paid marketing may be one of the fastest ways to reach potential customers in 2021. Here are eight changes a marketer should get the most out of paid marketing.

  1. Work on your busy ads to convert more leads.
  2. Use influencer marketing in 2021.
  3. Work on retargeting your audience and gaining new ones.
  4. Develop a set of funnels and landing pages.
  5. Simplify your task with forecasting and allocating your marketing budget.
  6. Try out the new Microsoft Advertising options with Google Ads.
  7. Consider Google’s Target CPA auction tool to cap your cost per action on YouTube and DSP networks.
  8. Why not use machine learning.

You can read more about these tips in this blog post, and incorporating these tips into your paid marketing plan will help your business grow.

Video: Joe Beccalori on the importance of combining SEO with other digital marketing tactics

Nowadays, every business uses SEO or organic marketing, and organic marketing has become very saturated in all business niches. Suppose your business needs to stand out with so much competition, you need to do something different. Have you thought about consolidating SEO with other digital marketing techniques?

Take a look at this video where Joe Beccalori, CEO of a well-established marketing company, explains how you can mix SEO with your other digital marketing elements. He recommends having an R&D team to understand digital marketing trends and work on bringing something different so that you, as a brand, don’t get behind your opponents.

6 Ways To Reuse Content With Instagram’s Most Popular Features

Instagram has evolved so much that today it’s not just a platform for posting photos. Even if your business doesn’t have a specific product that can be represented as images, Instagram is a platform you shouldn’t ignore.

People rely on Instagram for almost everything, and focusing your marketing on this platform will give you huge benefits. Today we’re going to take a look at ways to repurpose your content from other platforms on Instagram.

  1. Consider Instagram carousels for sharing longer written content.
  2. Collect your content in a scrolling series using Instagram guides.
  3. Resize your YouTube videos to IGTV formats.
  4. Share your Twitter tweets on Instagram using attractive backgrounds.
  5. Get multiple Instagram posts using teasers and video clips.
  6. Reuse your content on your Instagram stories.

This year, make Instagram your favorite and gain reach.

7 new digital marketing trends you need in 2021

2020 hasn’t been an easy year, but TechWyse is here to help you and your business make 2021 much better.

In this blog post, we take a look at 6 emerging and growing trends for 2021, as well as how your business can plan your marketing in this new year, while staying relevant and on top for your audience.

In summary!

We hope these updates will help your business grow in 2021.

We anticipate that Google’s short videos will appear in the SERPs, and we also know about the changes that need to be made in 2021 to our paid marketing. We also saw a video on mixing SEO with other digital marketing strategies.

We learned how to repurpose your existing content in the marketplace on Instagram, and finally, we saw the top emerging digital marketing trends for 2021.

Be sure to check out our blog posts to learn more about digital marketing and let us know your questions in the comments section below.

 

This week’s post: Google, Instagram and more! first appeared on TechWyse’s « Rise to the Top » internet marketing blog.

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