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Do you have a email advertising strategy?

Email marketing is an integral part of a digital marketing strategy. Many companies prioritize social media presence and sharing. However, email marketing can be a great way to drive business growth and engagement.

Reports show that email marketing can Highest ROI, more than $ 42 for every dollar invested. However, for some, email marketing can be difficult to achieve. Many marketing emails end up in the spam or junk folder.

If you’re looking to avoid this, you’ve come to the right place. In this article, we give you some email tips to attract new customers and stay out of the spam box. Read on to learn more about crafting your email marketing strategy.

Create a mailing list

Even if you have good content, your emails can end up in the junk folder if the recipients are not interested. You could say the right things but deliver them to the wrong audience. To avoid this, create a unique subscriber mailing list.

Avoid buying or renting a mailing list from a third-party provider. Try not to harvest and collect emails via robot. Doing this is sure to put you in the Junk Mail folder.

Building a mailing list can take some time, but will benefit you in the long run. It’s the most effective way to grow your list and connect with an engaged audience.

Ask recipients to whitelist you

When a new address finds its way through your list, encourage the user to add your brand as a contact. By adding yourself as a contact or whitelisting yourself, your emails always arrive in their inbox. The best time to request it is during registration confirmation or at customer service.

It can help you add a legitimate address and not use one from a free service like Outlook or Gmail. Having a domain extension or relevant domain gives you a reliable email address. Use a domain extension specific to your industry.

Authenticate your email

Choosing a suitable domain extension will not only make you trustworthy in the eyes of the user. Inbox services like Google and Outlook prioritize authenticated emails. These emails are more likely to end up in a user’s inbox.

Sender Policy Framework is a way to authenticate your email. This verifies your identity by comparing you to a list of allowed IP addresses. One standard that you should follow is DKIM, or Domain Keys Identified Mail.

This ensures that the email address has not been tampered with. You can also use DKIM and SPF through DMARC. It requires both of the items listed above before you can deliver your emails.

Give users the choice to unsubscribe

Part of good messaging practice is to give your users a message. Providing your users with the option to unsubscribe prevents you from being marked as spam, and it is also a legal requirement.

Spam complaints result in your emails ending up in the junk folder. If the user does not wish to receive your emails, they can use this button. It also helps you clean up your mailing list when needed.

Let users choose their preferences

If your brand offers multiple services, offer your users a preference center. This allows new and existing subscribers to choose how they want to receive your emails. They can choose how often and what topics they want to receive updates on.

Allowing your users to control the type of content they want to receive reduces the risk of spam. Give your users a simple preference center for choosing what content they want and when to get it. A preference center leads to higher engagement and reduces the likelihood of spam.

Keep track of metrics

When trying out a new strategy, it is essential to monitor its progress. This allows you to determine what is working and what is not. Try to track how people interact with your emails.

Audience response is the best way to track your email performance. Unopened emails, spam reports, and moving emails to the junk folder reduce deliverability. A good audience response is when recipients open, reply to, and move your address to an inbox or address book.

Hard bounces and post-opening suppression are sure signs the user isn’t interested. Keep track of these things when implementing your email marketing strategy.

Personalize your content

With your metrics, you can start improving your messaging strategy. Personalizing emails requires more than adding a user’s first name. Keep track of past user behavior and use it to your advantage.

This can include things like past purchases, location, and which products they viewed. Users are more likely to unsubscribe if the content is not targeted. If you send a user promotional content for a product or service they do not want, that email may end up in the junk folder.

Amazon often sends many emails to its users. However, many of their users remain subscribed because Amazon’s content is relevant to them.

Clean up your lists

Perform regular cleaning and maintenance of your mailing lists. It is natural for users to unsubscribe from a mailing list. However, some users will ignore your emails.

Low user engagement is more harmful than user churn. This lowers your email engagement rate and increases the likelihood that ISPs will see you as spam. When monitoring the performance of your messaging strategy, be on the lookout for unengaged audiences.

Remove users who are not interested in your emails. If you are hesitant to do so, you can send a final campaign to win back the user. If they still don’t communicate with your email, it’s best to remove them from your list.

How to stay away from spam folder

Many companies have stepped up their marketing in response to the pandemic. Brands are promoting options online to compensate for the economic loss. Follow the email engagement tips mentioned above to stay out of the junk folder.

Thanks for reading our article! Are you looking for other ways to boost email engagement? Contact us today and start your free trial.

© 2021-2020, Chris Duncan. All rights reserved.



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