Holidays and social media go hand in hand like mistletoe and holly, like Donner and Blitzen, like eggnog and nutmeg. Since social media allows your medical practice to allow your patients to see a different, more relaxed side of life in your office, this is a great opportunity for creative and fun vacation content.
And as we enter the holidays in this weirdest year, the fun content on social media could be even more important. After all, patients can’t get to their normal list of parties and meetings. They are tired of the stress that 2020 has caused each of us. They are more than ever stuck in their homes and apartments. And they’re in the mood for something fun.
So, let’s get into the spirit on your social media pages. In this first blog post for November, let’s jump into some social media content ideas that will bring a smile to your patients’ faces and make them all the more loyal as we head into a new, hopefully better, year!
Consistent publication is essential
We’ve made this point clear in previous blogs, but if you have a Facebook business page for your practice, a practice Instagram account, and a practice Twitter account, they’re only worth the content you post. To make social media effective, it needs to be engaging and consistent. You cannot publish three articles in a week and then neglect your pages for two months.
If there’s one common thread running through true social media followers, it’s their continuous search for new content. The only reason a patient or potential patient likes your practice’s Facebook page or follows you on Twitter or Instagram is to see what your practice looks like outside of the formal provider / patient relationship. On social media, your followers want to see who got the new dog. They want to see which staff member child takes a year off in Italy rather than home college online. They want to see this new equipment that you just bought for the treatments they are considering.
They will eat it, engage and share with friends, if you give them content that is worth their interest. The holidays are a great time for some fun content.
Here are some ideas for articles, although you probably have a lot of them.
Encourage revenue sharing
This year, cooking and eating at home has taken on increased importance, with many patients staying away from restaurants due to the virus. Plus, vacations are all about food and family anyway.
Why not encourage your followers to post their favorite Thanksgiving stuffing recipe? The next one might be their favorite Christmas cookie recipe. As Christmas approaches, it could be a prime rib or turkey recipe. Encourage patients to comment on recipe ideas, perhaps adding their own twists. Tell them to share them with friends. If they made any of the recipes, ask them to post photos of the final, dazzling result.
Organize a survey
Everyone likes polls that aren’t serious. Now that the election is finally over, people want lower rates. For Thanksgiving, why not post a poll on pumpkin pie vs. apple or pecan pie for Thanksgiving dessert? How about a poll of favorite Christmas carols? Which holiday TV special is the best?
The possibilities are limitless. You can run a different survey every week until the new year and really keep your patients engaged.
Tell them you want to see their photos
As we’re all more indoors in the winter (and this persistent virus makes that even more so), we take pictures of cats in holiday sweaters, kids decorating cookies, our house decorations and everything. what is elsewhere. .
You can run a vacation photo contest or just encourage your followers to post their favorites. Ask them to tag the photos with your practice and perhaps a custom seasonal hashtag. If you are having a contest say Best Holiday Pet Costume, be sure to include the duration and rules. And, of course, the prize for the winner.
Promote seasonal procedures or treatments
You don’t have to go overboard with the sale, but now is a great time to subtly promote the treatments and procedures you offer that line up with the holidays – Botox before a holiday party, for example. – or which are best done during the winter – like starting a series of laser hair removal.
You can offer discounts if the patient comments on your social media pages and mentions it when making the appointment.
And what better gift idea than a gift card for your practice? You might not think in those terms if you are a dentist or a dermatologist, but most people would like free in-office teeth whitening treatment or a dermatologist-only skin care product rather than the usual freebies that they receive.
Show your festive side
As mentioned above, your social media followers want to see a more laid back side of your practice. What better way to do this than a short video showing your hygienist making a snowman with his kids after the first snowfall or your staff decorating your offices?
By showing that your team is in season, your subscribers feel more connected to your practice. This makes them more loyal and more likely to tell your friends about you. Plus, it’s a good thing that patients see a relaxed, approachable, and completely different side of your providers, staff, and office than when they were in cosmetic surgery, skin cancer, or skin cancer. placement of a dental implant.
It’s the season to be active on your social media fronts. There are no rules other than being creative and posting often. For many of our practices, we provide ongoing social media content, but nothing prevents your staff from adding some of the above in addition to what we post for you. And if we don’t provide content for your social media sites, we’re more than happy to share some ideas for posts you can post. Just call your Advice Media representative or, if you are not yet a customer, fill out a contact form and let’s talk.