Affiliate marketing is one of the most popular business models over the past decade. Considering the obvious advantages it offers over more traditional models, it’s easy to see its appeal. There are no costly investments, no overpriced equipment purchases, you don’t even need to have staff.
All you need is a well-developed website and a partner and off you go for the races. But don’t let its simplicity fool you into thinking it’s easy.
To be successful in affiliate marketing, like anything else, you have to invest a lot of sweat and effort. Hard work is an essential ingredient that will make the difference between success and failure. But sometimes even hard work isn’t enough if you don’t apply the right strategy.
Here are some examples of advanced affiliate marketing strategies that are working in 2021.
1. Overview of Affiliate Marketing
Before we get to the advanced stuff, we need to explain how affiliate marketing works. The basic principle is very simple. The best way to understand affiliate marketing is to think of it as a way to monetize the popularity of your platform. We say platform because in the beginning the heart of an affiliate marketing business was a website, but nowadays you can use social media as well.
Popular Instagram accounts are great for starting your affiliate marketing business. You will still need a website of course, but you can use it as a funnel, to drive traffic to your partner’s website. This is how many popular celebrities are leveraging their affiliate marketing business these days, leveraging their armies of fans and followers on social media.
2. Content is king
Regardless of what various black SEO wizards tell you, content is still the king and the best way to drive traffic to your site. Quality content will ensure you have enough visitors who the best affiliate programs will be ready to sign you up and offer you a chance to monetize your traffic. Your content should be related to your partner’s domain.
For example, if your site is about scuba diving, partnering with a site that sells scented candles won’t really make your audience buy something. But getting a partnership with a sporting goods site, on the other hand, will do wonders for your bottom line.
3. Integrate your social media accounts
We have already mentioned that social media can play a central role in the success of your affiliate marketing business. Getting your Instagram, Facebook, and Twitter account right into your affiliate business can take it to a whole new level. The simple fact is, people respond better to social media than to websites. The level of engagement is much higher and it would be foolish not to take advantage of it. The easiest way to do this is by serving ads, which can be very effective but are far from your only option.
Again, great content can go a long way in engaging your users and achieving high conversion rates. The content you post can be your own or curated, but it should match your audience and direct them to your partner’s site.
4. Use mailing lists effectively
Most people, especially younger ones, frown on the mention of mailing lists, seeing them as an anachronism and a relic of the past. To be fair, there is some truth to this idea, but a mailing list, used correctly, can be a powerful weapon in any aspiring affiliate marketer’s arsenal. Posting a scoop can be done very well on Twitter, but for full information, emails are hard to beat. And you won’t establish yourself as an authority in your chosen field without providing such information to your audience.
Another essential part of a successful email campaign is coordinating with your partner. You need to sync your emails with their product management, like revealing a new line or launching a new product. This way, you can make sure your audience stays informed and looks like you’re on top. All of this leads to significantly higher conversion rates and much healthier profits.
5. Create webinars
Education should play an important role in your affiliate marketing business strategy. Educating your readers on the latest trends in your field should be one of your top priorities.
According to Xant, webinars are one of the best ways to create leads because the people who attend are already interested in what you’re selling. All you have to do is give them an excuse to reach for their wallet, and this step is much easier with an already engaged audience. One of the best ways to do this is to offer incentives, such as giving a discount to everyone who attends the webinar. This way, you don’t just educate your audience and promote your business.
6. Product Reviews
Online reviews are the modern take on word of mouth, the oldest book marketing technique. Harnessing its power can have a huge impact on your bottom line, provided you can do it right. Right off the bat, get all the ideas of false reviews out of your head. They are easy to spot and will only sell you, completely ruining the trust you have with your readers.
Instead, have your customers write to them and respond to their grievances. People love to be asked for their opinion, especially on something they’ve bought. Use it to your advantage. You will also need to learn how to deal with bad reviews. It had to be answered and you have to tell your side of the story. Don’t be afraid to apologize if you’ve made a mistake. Your customers will appreciate this and it will only increase their confidence.