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Creations are what brings your brand to life. You can have a large audience out of the box, but if you can’t grab the attention of potential customers, you might as well not run ads at all. Our top 5 tips should help you create images and videos that work to your advantage and attract your carefully chosen audience to visit your website and convert.

  1. Imagery

    Archive images are a great way to start advertising if you’re just starting out or don’t have a lot of images on hand. There are plenty of free stock images out there that look great; However, many of them can be instantly identifiable by consumers and could be a drag. To change this, we recommend that you modify your stock images to match your brand in every way possible. This can be by adding your logo, your brand colors, or adding overlay graphics to enhance an archive photo and personalize it.

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  2. Testimonials

    Building trust between you and your customers is super important, and why not show off your 5 star reviews by turning them into advertisements. People are more likely to trust your business if you have a lot of reviews and are highly rated, so showing your top rated reviews in your ads can help push people in the right direction. Try using them in remarketing ads to persuade interested users to make a purchase and build more trust with new customers.

    Testimonials

  3. Ad location

    Facebook offers multiple placements for your ads to appear, and unfortunately, it’s not one size fits all. Different placements require different image sizes, which means creating multiple versions of the same ads. It may take a long time and not all images will work in different sizes. However, taking the time to create location-specific creatives can provide a more user-friendly experience and is more likely to capture the attention of users on location platforms. Sidebar or off-platform creatives tend to be smaller than standard ads and narrative ads. So be sure to change the text size to reflect that. Small text on an image may not be readable, so it’s always a good idea to preview your ads before posting.

    Copy of 18 step guide to paid social ad funnels 2

  4. Video creations

    Images are easy to create and can be used on all social platforms via organic and paid. They’re also easy to manipulate for different locations and can be turned into carousels to tell a story, but sometimes they’re not as easy to digest as a video. Videos on Facebook tend to perform exceptionally well, with higher engagement and impressions and more likely to convert than images. It’s easier to include more information in a video than a single image, so it’s not hard to see why they tend to work better. We recommend, where possible, that you use video creatives with image ads and find out what works best for your business. There are times when images can outperform videos, but it’s worth testing because you might have a lot of untapped potential.

  5. Offers

    This might sound obvious, as we all know people love to receive offers and discounts on the items they buy. However, we tend to see that a lot of people use the discount offer in the title or caption, but we think it is better placed on the image because you are more likely to grab someone’s attention. ‘one with a big bold text. Since Facebook got rid of the 20% image text in 2020, you can get the most out of your offers by applying them to the image itself. This saves your headline and subtitles for something a little more punchy that can grab the audience’s attention in a different way.

Hopefully, these tips will be enough for you to start your creative journey with Facebook Ads. If you need help setting up your audience, be sure to check out our insightful tips and tricks on our paid social blog.

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