0 0
Read Time:5 Minute, 17 Second

[ad_1]

2020 has been in many ways a year of global change, and as the year draws to a close, it is time to reflect and forecast future trends in e-commerce.

The changing economy requires following emerging trends in e-commerce to reduce noise, get noticed and attract customers. At Dynamicweb, we’ve listed our suggestions for the top 5 ecommerce trends you need to pay attention to in 2021.

Ecommerce Prediction 1: Digital Transformation

Looking into 2020, digital transformation is indisputable for businesses to survive and remain competitive in the future. According to McKinsey & Co., B2B digital leaders are driving 5 times more income that their non-digital peers and their 2020 research explained why: more than 75% of B2B buyers and sellers say they prefer shopping online and interacting with sales reps remotely.

Buyer behavior, both B2B and B2C, is naturally oriented towards the digital experience due to the new generations who are starting to enter the labor market. And with these new expectations, needs and behaviors appear. But the Covid-19 made this change very quickly in a few months! Therefore, many companies began to search turnkey solutions which allowed them to sell their services or products online in a matter of days.

It is no longer the question of if you should put your business online but when. If you are not online, you might be missing something. Fortunately, better to be late than never. There are many possibilities to start your online business quickly and reliably with turnkey solutions.

In 2021, we’ll continue to see businesses take their business entirely digital, and no doubt 2021 will be a profitable year for digital native merchants.

Ecommerce Prediction 2: Niche Online Markets Are Becoming More Popular

Every business is looking for opportunities to generate more income. Selling through online marketplaces is a given.

Now you are probably thinking of the more well-known marketplaces like Amazon, eBay, Alibaba, Etsy, etc. However, these are far from your only options. In fact there is more than 100 online markets that you can benefit from. And for 2021, the focus will be on niche online marketplaces across industries and sectors.

Forrester predicts the complete (re) emergence of niche B2B markets. These niche online marketplaces will continue to attract sellers and B2B customers in 2021.

Whether you are preparing to launch a new ecommerce business or have been selling online for years, online marketplaces should be a central part of your strategy for 2021 and beyond.

Ecommerce Prediction 3: Personalized Ecommerce

Even though people are increasingly inclined to shop online, expectations about the shopping experience are increasing. It is not enough to create a website and sell your products online. The money won’t just flow once you launch your new online store. Competition is increasing and online shopping behavior is changing faster than ever.

Customers spend 48% more when their shopping experience is personalized. To provide a personalized experience and present relevant offers to your customers, it’s important to gather as much information as possible about your customers. Fortunately, 57% of online shoppers are comfortable sharing their personal information with a brand if it benefits their shopping experience.

How do you collect the right data? There are different ways to collect (more) data about your customers. For example, if you do not already accept a D2C approach, you might think about it. Gamification is another strategy, where you can run a competition that requires your customers to provide more information about themselves. Or, you can just give your customers a discount if they take a short survey.

Ecommerce Prediction 4: Social Ecommerce

Buckle up for social commerce or lag behind the competition. It’s as simple as that. Consumers today have huge expectations for the shopping experience. They want an integrated social media experience and only need to use one site to purchase your item. 30% of online shoppers surveyed say they will buy directly from social media.

Apart from taking advantage of traditional social media sites like Facebook and Instagram, you can even attract more customers and sell products through various other sites. Did you know that around 47% people on Pinterest looking for a product? With Facebook and Instagram, the figure drops to just 15% and 11% respectively.

Social commerce sells products directly through social media. It differs from social media marketing in that you are not redirecting users to an online store, but giving them the option to pay directly to the network they are using at that time.

Ecommerce Prediction 5: Voice Commerce

Isn’t that a 2020 trend, you might be wondering? And yes, to some extent. However, some trends, such as AR, VR, and voice commerce, were among those that need more time to be fully embraced than what everyone expected in 2020. 50% medium and large companies would have chatbots by 2020. This is no surprise, as chatbot technology – which uses artificial intelligence (AI) to mimic human conversations – is starting to mature and provide solutions more sophisticated. Today, chatbots have become a central and essential tool for a conversational marketing, especially in the B2B market.

In 2017, 13% of all American households had a smart speaker. In 2021, 55% of American households should own a smart speaker. In 2020, 43% of smart speaker owners use their devices to order products online. Voice Commerce will provide your businesses with another channel to connect with buyers and integrate their shopping experience into everyday life and increase sales opportunities.

Optimize your website for voice search and try to incorporate more of the natural language your customers use. When using voice search, more questions are often asked compared to online search. Therefore, you can also add a Frequently Asked Questions page to your website and list all possible questions with answers to meet the expectations and needs of your customers.

Conclusion

The acceleration in the growth of e-commerce tends to maintain its speed in 2021. Statista shows that average growth continues at an average rate of 15% year-on-year.

There is a lot of research and claims about what makes the difference. The market consensus seems to be that « experience » is the big differentiator. Oh, and then, of course, digital transformation. If you are in a position to go digital, you might not want to wait too long and miss out.



[ad_2]

Happy
Happy
0 %
Sad
Sad
0 %
Excited
Excited
0 %
Sleepy
Sleepy
0 %
Angry
Angry
0 %
Surprise
Surprise
0 %

Average Rating

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%

Laisser un commentaire