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2021 January 15 MarketingCharts chart

The main obstacles to creating quality B2B content [Study]
Workload, resources, interference, and shifting priorities are the top hurdles B2B content marketers face, according to recently released survey data of interest to digital marketers. MarketingProfs

Google My Business Launches New Performance Reports
Google has added new performance reporting features to its Google My Business service, which now includes data on search terms from Google Search and Maps, among other new reporting information available. Land search engine

The best times to post your social media updates in 2021 [Infographic]
One LinkedIn post per day posted Tuesday through Thursday between 7 a.m. and 10 a.m. or 5 p.m.-6 p.m. are the most frequent posting days and times on the platform, according to recently released report data, which also covers the most popular posting times. more frequent on social media platforms. Social media today

Mainstream media technology accelerated in pandemic in 2020, makes fighting tough in coming years
Sales of the U.S. consumer tech industry grew 17% in pandemic year 2020 – its strongest performance in the past seven years – a rate of growth that is unlikely to continue into 2021 or 2022, according to recently released forecast data. MediaPost

What Kinds of Online Ads Are Saying Early Tech Users Getting Their Attention?
47% of early adopters of tech prefer social media banner ads and branded promotional content, while 37% prefer online video ads and around 34% prefer traditional banner ads on websites, data shows recently published survey of interest to online marketers. MarketingCharts

Advertiser perceptions: Google is big in identity resolution market, but India is causing a stir too
29% of advertisers and agencies use Google as their top identity resolution solution, ahead of LiveRamp and Salesforce in second, according to new data from the Advertiser Perception ID Resolution Market report. AdExchanger

2021 January 15 Statistics Image

Pinterest: a haven of peace for brands that have cut their budgets amid the turmoil
The role of the predominantly positive social media platform Pinterest has evolved over recent tumultuous periods – changes some brands are benefiting from, as Pinterest reported usage gains in the fourth quarter. MediaPost

2021 Instagram Stories Benchmark Report
Brands are using Instagram stories more than ever, according to new data from the RivalIQ report of interest to digital marketers, detailing how retention rates are relatively stable and reach rates have plummeted. RivalIQ

Consumers Want Warm, Cuddly Ads, Study Finds
Inspiration, joy, love and hope are the top emotions consumers look for in advertising, while 73% said they want brands to show more diversity in campaigns in 2021, according to recently released survey data reviewed by MediaPost. MediaPost

Here’s what women want to see from brands to advance gender equality
More female leadership, stronger support and more accurate representation in advertising are among the most sought-after initiatives by brands seeking to advance the stature and representation of women, according to recently released survey data. MarketingCharts

ON THE LIGHTEST SIDE:

2021 January 15 Marketoonist Comic

A light look at « Marketing beyond cookies » by Marketoonist Tom Fishburne – Marketoonist

How old-fashioned textual adventures inspired our virtual spaces – Wired

TOPRANK MARKETING & CUSTOMERS IN THE NEWS:

  • Nick nelson – 10 Important Lessons Small Businesses Can Learn From 2020 – Small business trends
  • TopRank Marketing – B2B influencer marketing: Vorteile richtig nutzen [In German.] – Contentpepper

Did you find your own B2B marketing story from industry news last week? Please let us know in the comments below.

Thank you for joining us for this edition of TopRank Marketing B2B Marketing News, and we hope you will come back next Friday to learn more about the most relevant news from the B2B and digital marketing industry. In the meantime, you can follow us on @To make a joke on Twitter for even more current daily news.

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