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In the digital age, it’s no secret that the world of e-commerce continues to grow. From online retail stores to social media shopping features, consumers find limitations on location or accessing specific products to be irrelevant when they search and make purchases by simply tapping. their computer mouse or mobile screen.

More than ever, e-commerce is playing a bigger role not only in the way we buy, but also in our way of life.

While consumer buying habits were already geared towards digital retail spaces, COVID has propelled these changes into high gear – broadly and quickly. Research by Shopify found that « consumers around the world are buying items rarely purchased online before the pandemic, such as groceries, health and hygiene, and basic necessities. »

Accenture also found that « the home continues to be the center of life, work and shopping (despite the lifting of restrictions). » In fact, e-commerce sales in the United States have increased more than 30% from the first quarter of 2020 to the second quarter, and over 44% compared to the same quarter of 2019 with the main markets including home decor, fitness and general lifestyle items.

And it’s not just retailers, consumers are looking to other businesses to boost their digital capabilities as well. According to a Salesforce survey, 68% of consumers said COVID-19 has raised their expectations of businesses’ digital capabilities.

For many, that means considering e-commerce for the first time.

? Related article: 4 questions to consider when building an e-commerce storefront for your small business

Now, it’s one thing to add eCommerce functionality to your brand’s site, but quite another to make that functionality user-friendly and attractive to online shoppers.

A seamless shopping experience from research to checkout means not only less abandoned carts and more sales, but also a higher likelihood of lawyers and returning customers. In fact, customers who have a bad experience on a mobile website are 62% less likely to buy from this brand again.

The team of Unique technologies has compiled a list of some pretty important tips to help brands improve or launch their ecommerce capabilities in 2021.

Simple and straightforward, the tips in this infographic guide users to ensure their ecommerce site follows design best practices for success in digital retail. Some key points to remember:

  • Make branding a priority. Whether retail or not, branding is essential to build trust and ensure that users do not interact with them. faceless business.
  • Nothing kills a check faster than a awkward start page. Make sure to simplify your checkout page and remove the extra steps or distractions that can cause friction in the overall checkout process.
  • Loading your menu with each product option might seem useful, but too many can prevent your visitors from finding what they are looking for. Keep it simple.

Check out the infographic below:

Looking for more design inspiration for your e-commerce site? We’ve compiled a list of six sample websites that every ecommerce brand must see here.



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