A successful marketing plan is imperative to achieving the business ideas and goals of any organization. An effective marketer or marketing team formulates the best plan that helps them steer their marketing processes in the right direction and focused on results.
Essentially, a marketing plan is a roadmap that helps different marketing divisions work in tandem to achieve common business goals. It is a strategic diagram developed and used by a marketing team to organize, implement and monitor the performance of the various marketing processes.
Put simply, if you plan to grow your online presence and build your business for the long haul, a marketing plan is a must. It helps you score and track the performance of your marketing tactics and strategies in an organized manner.
Forms of effective marketing
Digital marketing has come a long way from its email marketing stage. Today we have social media and video marketing that has taken the industry by storm. However, some of the traditional forms of marketing continue to bring qualitative traffic and quantitative sales to businesses.
Some of the best types of marketing are:
It is without a doubt one of the most popular forms of traditional radio marketing.
The cost of advertising or marketing on TV depends on various factors such as viewer demographics, live audience, choice of time (prime time is the most expensive) and geographic location .
Some of the major TV channels may charge up to Rs. 3.50,000 for a 10 second ad slot.
This is yet another popular traditional marketing medium that offers great ROI for businesses. It is important to choose the right advertising campaign for the radio which must take into account the duration of the advertisement, the frequency of the on-air advertisements, the duration of the advertisement and the selection of the time (per hour prime time or all day).
The space occupied by the ad or the size of the ad (length and width) is an important factor that determines the costs of advertising in newspapers and magazines. Newspapers have a larger and more diverse readership. Newspapers are very popular and are part of the daily readership, therefore, they have a better return on investment.
Marketing today relies on making good use of the Internet and the various digital marketing channels. Social media advertising is the growing and most popular trend in digital marketing.
There are many SEM services in India that help you select the right mix of search engine marketing activities for your business. Some of the popular SEM practices include text ads, Google Shopping ads, responsive ads, local service ads, and more. PPC services are a specialized part of search engine marketing which enables marketers to generate the best results from Google ads and similar campaigns.
- search engine optimization
The practice of SEO can easily catapult your business website to the ranks of Google’s SERPs. However, it needs an expert SEO company in India to help you! Using age-old SEO practices now needs the push of influencers, guest authors, and brand mentions on major platforms to improve your brand’s reputation.
As mentioned, social media is here to stay and how! Today, social media is inundated with influencers, small businesses, and just about anything you can imagine being sold online. From startups to the biggest brands, use Facebook advertising, Instagram marketing, and more. to develop and extend the reach of their brand. Social media marketing services include community management, setting up profiles, developing social media strategies, developing social media content, and more.
We all know how important YouTube is! Likewise, all video sharing and marketing platforms have brought a whole league of influencers and branding into the digital marketing arena. A video marketing company can help you create and market your corporate videos like commercials, corporate movies or clips, explainer videos, YouTube videos, etc.
The use of push notifications has become the latest marketing trends, thanks to the incredible popularity and widespread use of mobile devices such as smartphones and tablets.
Since the days of SMS and MMS, marketers have now focused on the benefits of using app marketing, marketing through QR codes, etc.
This is an age-old digital marketing technique and one of the first marketing techniques used with the advent of the internet. However, email marketing trends and practices such as newsletters, emails such as brand story emails and promotional emails such as coupon emails, latest emails – Event emails, discount emails, sales and seasonal discount emails are all all the rage for prospects and loyal customers.
Information you need before deciding on your marketing plan?
There is some important information to consider before deciding on your marketing plan. These help prepare your business to perform well over the next 5 years. This includes a summary of the detailed activities you have carried out over the past 5 years as well as a market analysis.
Some of the information required includes:
- Compile and track data on trade policies undertaken over the past 5 years.
- Analysis and access to the profit rate achieved by the different departments of the organization.
- SWOT Analysis Details – Analysis of strengths, weaknesses, opportunities and threats.
- List of activities carried out over the past 5 years that help to understand the performance of your marketing campaigns.
- Finally, you need a detailed competitor report and market analysis. This includes the activities they have undertaken during these years and their results.
Conduct market research for your business
When performing market research for your business, it is essential to consider the following factors for a holistic plan that meets the diverse marketing needs of your business.
- Identify your target audience in relation to the different regions of the market. It helps you develop the right communication strategy.
- Understanding customer demographics – age, gender, economic strata, culture, and language are some of the important considerations.
- The purchasing power of the target audience determines the price and availability of the product or service.
- The taste and cultural preference of customers help shape your branding strategy and the communication to be used in marketing campaigns.
- Decide on the different activities to be carried out as part of the marketing plan. Each activity will have its own set of performance monitoring and analysis.
- Finalize the budget and allocate it to the various marketing departments.
- Regular monitoring of each activity of the marketing plan within the allocated budget.
The choice of marketing plan covers various things:
A good marketing plan takes into consideration the following aspects of your business:
- Size of your business
- Capital of your business
- Income your business earns.
- Future goals of your business.
Common marketing strategies that are sure to benefit you
Most startups and new establishments find it difficult to decide on the various aspects and factors that are important to their online marketing plan. Some of the key marketing strategies that are effective in getting you off to the right start and that are a sure way to start your business are outlined below:
Letting your client refer you to a friend or family more often than not helps increase your client’s size. It allows you to gain more business by using your loyal customers. And, as they say, people trust personal recommendations rather than advertising, any day.
It’s a proven formula for growing businesses! To this day, most startups swear by the « goods » of attending trade shows to create huge audiences for their product or service. Many influencers participate in these shows. The relationship you build with them at these events goes a long way in promoting your business online and even through word of mouth marketing.
- Find influencers on relevant forums
This is yet another age-old tip for finding the best customers and voices for your business on related forums. There are many active users on the forums who can easily share your products or services with the online fellowship.
- Start a contest and turn heads in your direction!
A well-organized online competition that offers a nice prize can create the right buzz for your business. If you are thinking of building a community or platform of writers, how about starting a poetry contest to help your readers test their skills and quickly win a cash prize!
- Give away free merchandise!
Now everyone wants a free t-shirt! Most customers like the idea of having a nice t-shirt even if it has your company logo or motto on it. It helps you reach a larger audience and your prospects become your advertisers too!
These are just a few of the many tips and tricks you can use to build a strong online and offline presence for your startup or established business. It is important to plan and execute in the right direction. Ultimately, creating the right impact is all that matters!