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Trust your brand

As stated earlier, influencers spend a lot of time engaging and cultivating relationships with their followers. They take the time to build trust with their audience, which means they have a greater influence over their buying potential. Six in 10 millennial YouTube subscribers say they trust creators and influencers more than celebrities or TV personalities, according to a Google study. A single endorsement from an influencer can have a significant impact on the credibility of your brand and the return on investment of your campaigns.

The social influencer industry is expected to be worth $ 15 billion by 2022. With so many influencers for every niche and every market, it might be difficult to narrow down the good ones to work with. However, having access to a database of media contacts is a great place to start when looking for the perfect partnership.



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