uploading audience list to LinkedIn Ads KOOZAI TV TEMPLATE
Views: 7
0 0
Read Time:4 Minute, 47 Second

(This is the transcript of our new video, so it may not read as well as a normal blog post would)

Hi guys, this is Steve from. And today I’m going to do a quick video on display ads, specifically how to see where your display ads are showing and how to add exclusions if you no longer want them to appear on specific websites. So we’ll first log into Google Ads, and we’ll click on Display Campaigns on the left side, which will bring up your display campaigns. We’re going to click on a campaign and navigate to Locations, which is located here on the left side. And then we’re going to click below where the ads are showing. And believe it or not, this will show us where our ads are showing up. As you can see, this column contains a number of locations, along with all the data associated with them. So our ads appeared on YouTube. We collected over 20,000 impressions and over 100 clicks during this time. And you can see a range of sites and a few mobile apps that we’ll cover in the second half of this video. But let’s take a look at the sites first. And it’s really important that we’re data driven. So if we see a lot of clicks, a lot of spending on a particular website, which doesn’t lead to your goals, doesn’t convert, chances are we want to prevent our ads from appearing on that website again. . So really, let’s just use Money Control, AccuWeather, as an example. We can check them off and we click on Edit. This brings up the option to exclude from ad group or exclude from campaign. It is therefore very easy to exclude these locations from our ad serving again. Exclude from campaign if you want this exclusion to apply to all of your ad groups. But if you don’t want to exclude these placements from all of your ad groups within the campaign, you can exclude them from individual campaigns just by clicking, sorry, on individual ad groups, just clicking them. It is therefore important that you understand the implications of these two options. But I generally think that if you don’t want it to appear, if you don’t want your ads to appear in this location, you will want to exclude it from the campaign label. So it’s really simple. We can exclude individual locations this way, but we can also exclude it in another way. If we click the Exclusions bit here, and we click the blue button and want to exclude placements, again that gives us the option to exclude them from the account campaign or ad group. I’ll just leave this example as a campaign. And that brings up a few options here. So, let’s say we are promoting a product and we don’t want our display ads to appear on DIY related websites or YouTube channels. If we type DIY, it will create a bunch of DIY relevant websites, and we can just tick them off one by one to prevent them from appearing. And also YouTube channels and YouTube videos and apps. We can therefore check them to prevent our ads from showing on these sites. It is our recommendation, to exclude mobile applications from appearing. And as you can see on the right side here, all of these are excluded. We do not recommend serving your display ads on mobile apps because generally when we serve them on mobile apps we get a lot of accidental clicks that don’t perform well. They have very low conversion rates and they cost us money. And basically it’s the people on an app. As you can see here, word search, crossword, people play the game. And when an app pops up, sorry, when an ad pops up they are already clicking on the screen, they are already tapping on the screen and they accidentally click on our ad. It is not good for us because we have to pay for it. So it’s still our recommendation to exclude mobile apps. However, if you are promoting a mobile app and your ads are for downloads, you might not want to exclude mobile apps. However, we recommend that you do so. So to exclude them we click on the app categories here. We don’t need to look for anything. As you can see, there are 141 categories, divided by app and Google Play Store. Basically, we just click on it and tick each of those boxes just to exclude from showing on one of these categories of apps. As you can see, we have already done this. But when we look at where the ads are showing, there are still some that pass. This is because they don’t fit into one of those categories. And there will always be an element of, having to handle this manually. So when you look at where your ads have been showing, and you see a few mobile apps filtering out, and you’re still showing ads on those apps, you just do what we did before and check the box. And you can add them as manual exclusions, from ad group or campaign. And then when we come back next time, we hope we don’t see any data for those four apps that we excluded. So hopefully this is a very clear way to exclude websites, exclude placements, and exclude mobile apps from showing your display ads. And hopefully this will help improve the performance of your display campaigns by focusing on sites that perform well and drive your goals.

The message Uploading audience list on LinkedIn Ads appeared first on Koozai.com

Happy
Happy
0
Sad
Sad
0
Excited
Excited
0
Sleepy
Sleepy
0
Angry
Angry
0
Surprise
Surprise
0

Average Rating

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%

Laisser un commentaire