(This is the transcript of our new video, so it may not read as well as a normal blog post)
Hi, I’m Stacey, Head of Content Marketing at Koozai. And today’s video is a quick overview of using Answer The Public. Why it’s a great tool to help inspire new content ideas. So, answerthepublic.com is a free tool to an extent. You get some free searches every day. And if you want to use it more, you’ll have to upgrade to the Pro. So if you want to keep it free, you need to think a bit about what topics you want to cover. The tool itself will help you see what people are looking for on Google so that you can explore some of the top topics and queries to help you design effective content for your audience. So it can be easier to use, once you have chosen a topic relevant to your business, enter it in the search bar making sure that the location of your audience is correct. This will then be populated with a collection of research data. Depending on the popularity of your topic, you will see more or less information. But even on the free version, it splits the data into questions, prepositions, comparisons, and alphabets. So you can go through all of that data to see what user queries you can answer on your website. This will then help you optimize the content of your site, but it will also save you time by writing content just for fun. You can download the content here or just grab it from their browser. Thanks for listening.