Video consumption: the growing marketing trend
There is a fashion,
There are trends,
Next comes consumer video marketing, the megatrend that will only grow more and more …
Video marketing has always been a popular tool, but with the COVID-19 pandemic there is a new normal, not only in our day to day lives, but also in our media habits and these changes in media trends can obviously be seen. People are spending more time online, so much so that video consumption has increased to a level that after tea and coffee, people are addicted to videos. he has become the indisputable champion of the content marketing world.
Credits for growing trends in online video consumption go to cheaper data rates, which has led to an increase in media accessibility even in rural areas, providing brands with more and more benefits. effective. Next is the pandemic which has led to a shift in the way people work, allowing people to focus more on their personal lives, explore and connect online.
It has also given brands the golden opportunity to connect and build relationships with the right customers online. There are different brands that connect with their audience on emotional, serious, or humorous notes and create purchasable videos that generate qualified leads and conversions.
It’s time for marketers to focus more on involving video content in their digital marketing strategy, because in today’s competitive market and the digital space, where every minute 500 hours of video data is uploaded to YouTube, it’s getting harder and harder to grasp. the attention of the target audience and effectively communicate the brand’s message.
With so much video content consumption and the trend of short form videos available, consumers’ attention span is redday after day, especially when they are millennials and millennials. They are mainly looking for entertainment or to learn something new from social media, streaming apps or different video platforms. In a rapidly changing world, audiovisual content is preferred by people when it comes to online products and services, their reviews, tutorials or demos. Video content gives them a real experience of the product and forms a believable image in their mind.
Consumers are increasingly aware, they are looking for the best deals available, and marketers can sweeten that deal by being present using attention-grabbing video formats that are short, well-scripted, and high-quality. .
The challenge is to grab and hold the consumer’s attention. According to the hubspot report, Generation Z’s attention span is eight seconds, followed by twelve seconds for Generation Y. Whether it’s Internet consumption on YouTube or consumption of mobile videos, it is It has become essential to carefully select short, crisp content that reaches the right target audience. It should push consumers to take actions like engage, share, like pages or buy products, etc. He should be able to grab their attention within the first five seconds.
A professionally written and produced video by a video production company or a film production company can ensure recall or achievement of other business goals, as well as entertainment and knowledge for the right group of consumers.
Corporate videos play an equally important role in building a brand by showcasing the brand’s vision, values and personality. Hence, they need to be carefully designed and produced because the consumption of video content is always high not only for your consumers but also for your business stakeholders. It is strongly recommended that you discuss or hire an agency specializing in corporate video production as well as experience in branding and marketing.
Glomm is a 360 ° digital and branding marketing agency in India which provides all kinds of design, content marketing, video production, photography, social media marketing and website development services. We define ourselves as a transparent digital marketing agency, which aims to create sustainable solutions that free brands from being just ordinary. For more information visit www.glomm.co