What happened on social media in May 2021
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A new month means a new round of social media updates. As TikTok continues to evolve its platform, are Facebook and Instagram struggling to keep up? Check out this month’s social updates below.

Facebook updates

Facebook tests warning messages to users sharing news they haven’t read

Facebook is testing a warning option this month that displays when users try to share a post they haven’t read. As you can see below, prompts will appear if you hit the share button without clicking on the item first. This will hopefully encourage users when fully deployed to reconsider the links they share when they haven’t seen the full context, which could therefore reduce the spread of fake news and disinformation.

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As explained byFacebook:

« Starting today, we’re testing a way to promote more informed sharing of news articles. If you’re going to share a news article link that you haven’t opened, we’ll display a prompt encouraging you to open and read it, before sharing it with others.« 

It’s a positive move by Facebook to help prevent the spread of fake news, especially during the pandemic, by encouraging people to think twice before sharing news that they haven’t fully read.

Instagram Updates

Instagram is testing new download options in the desktop version of the app

Instagram’s new test could prove useful for all content creators who know the difficulty of constantly having to post live using the mobile app, rather than on a desktop.

In 2019, Facebook addedInstagram feeds and IGTV publishing toolsto hisCreator Studio app, which allows you to download and schedule IG content from your desktop tools. But Facebook’s desktop version of the app never made it widely available.

Using this new upload process as it is now, users would have all of the basic in-app options for their feed posts, including image formatting tools and filters.

Instagram Adds Engagement Metrics for Instagram Reels and Lives

As the use of Reels and IGTV becomes even more important for creators, Instagram isprovide new data for Reels and Instagram Live broadcastsin the app, which we expected! Instagram reels were launched in August 2020, heavily inspired by TikTok, a platform that already provides information about their videos (for creator accounts only).

  • For Reels, Instagram will now provide data on Total number of reads, Accounts reached, Love, comments, Checked in, and Actions.
  • For Instagram Live broadcasts, users will be able to access data on Accounts reached, Peak concurrent viewers, comments, and Actions.

Instagram is adding these new pieces of reporting information to its account information overview section to give users insight into reel and IGTV usage over time and how this may affect. information.

Twitter Updates

Twitter rolls out larger image display in timelines for all users on Android and iOS

After testing it for months, Twitter has now fully rolled out its new image display format, which is significantly larger than the images that were previously displayed in timelines.

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The previous display, as shown at left, had both 2: 1 and 3: 4 aspect ratios, which will now be displayed in full cropped images, making it difficult to view in most cases. Now that Twitter is showing full size images on timelines, this will change the way tweets are displayed. Images will appear large and stand out more in your feed, helping users create more engaging, image-based tweets.

Updates to TikTok

TikTok Explores New Job Listing and Recruiting Tools

Could TikTok be the new LinkedIn for Gen Z? No. But will they try to grab something else? Yes. This month’s slightly unexpected TikTok update featured exploring new job postings and recruiting-focused tools for the app.

As explained byAxes:

« The pilot program is designed to help people find jobs on TikTok and connect with companies looking for candidates. It is also intended to help brands use TikTok as a recruiting channel.« 

Axios says the new recruiting platform, as it currently stands, is not integrated with TikTok itself, but is accessible through a separate web page, which can then be linked to the TikTok app. Through this process, brands can post job vacancies that can be shared through their TikTok clips, while users can share a TikTok video resume to apply, rather than a traditional document.

LinkedIn Updates

LinkedIn publishes Covid-19 sales status report

This month, LinkedIn shared new information on market changes due to Covid-19 in its Sales Status Report, which examines how buyers and sellers have adjusted to work during Covid-19. The report is based on responses from more than 400 buyers, as well as 400 salespeople and sales managers in each region, which has enabled LinkedIn to put in place dedicated sales status updates for America. North, Asia-Pacific, Brazil, France, Germany, Mexico, Netherlands and United Kingdom.

LinkedIn also provides platform specific pointers for sellers, such as:

« Our data indicates that having a full LinkedIn profile could increase your chances of meeting or exceeding your sales goals by more than 2X, and it can increase InMail acceptance rates by up to 87%.« 

In other news

Snapchat presents augmented reality

After years of development, Snapchat has moved on to its next phase of augmented reality (AR), with the launch of the first iteration of a fully AR-compatible version of its smart. Glasses. The announcement is a big step forward for the use of AR and has a head start on bigger players likeFacebookandApple,who are also developing their own AR glasses.

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