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If you are considering a career as a marketer, you are not alone. Marketing is becoming more critical than ever and the demand for marketing jobs is always on the rise. Marketing is a huge subject, and very few specialize in all areas.

In your quest to become a marketer, you must choose a comprehensive set of functions and marketing specialties to focus on, which gives you the best chance of landing the job of your dreams.

What is a marketing specialist?

A marketer is someone who has mastered the art and science of a particular area of ​​marketing and communications. For example, a search engine marketer is someone who has dedicated their career to solving specific search engine problems that can help a business succeed.

Marketers need to have many skills, but in order to be hired they will need certain skills in particular. Today, digital marketing is a must, and therefore, an effective marketer would have a deep understanding (and skills) in digital marketing.

Since this is a specialist role, it is important that a person has built their personal brand around their specific skills. This is what I call « what they know you ».

A strong personal brand means that you stand up for something, have unique personal qualities and skills, and are comfortable in your own skin.

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You might be a social media marketer who only focuses on FB and TW. There is nothing wrong with that, and if a company wants you to be a web design specialist with your social media skills, then this could be the right job for you.

Marketing is a lucrative field with a projected national average salary of around $ 70,000 per year (according to Glassdoor). It has continued to grow and I have no doubt that we will continue to see healthy growth in the job market. Marketers enjoy healthy salaries. As the complexity of the marketing business continues to grow, I have no doubt that these jobs will continue to be in demand.

Moreover, traders are not limited to one employer. As a marketer, you can work for a business, a non-profit organization, as an entrepreneur, or as a consultant. This gives marketers a great deal of flexibility in the field to choose the path they are most comfortable with.

Why choose a marketing specialization?

While marketing is a large field, some functional areas within marketing are very specific. These specialties include social media marketing (SMM), search engine optimization (SEO), public relations, communications, digital presence and many more. There may also be more functional specialties such as Conversion Rate Optimization (CRO) or Growth that can affect many areas in the field.

Specialties are important because they help you focus your education and career in a particular area of ​​marketing. By choosing a specialization, you increase your chances of landing a job in a competitive industry where specific skills may be in high demand.

What is Marketing?

What are the common specializations?

I would divide the field of marketing into three main areas: marketing, communication, and product marketing. Here are some examples of specialties in these major areas:

Marketing
Strategy, Social Media, Advertising, Sales Support, Design, User Experience, Customer Experience, Website Design, Field Marketing, Events, Analytics

Communication
Public relations, messaging, branding

Marketing product
Sales support, user experience, solution marketing

There are plenty of opportunities to get really good at one or a few of these areas and make a name for yourself.

How to become a marketer

Choose the marketing function that best suits you, your skills and your personality. Finding the right marketing function will put you on the path to becoming a successful marketer.

Certain marketing functions are better suited to certain personality types. For example, if you enjoy public relations, contacting reporters, and responding to media inquiries, this might be a good area of ​​specialty for you. If you prefer to work alone (-ish), maybe the design is better suited to your personality.

Study to become a marketer

The type of work you wish to do is likely to be dictated by the curriculum – if applicable. For example, in general, a BA / BS in communications is a good starting point for communications specialist positions.

At the master’s level, the type of marketing studies you take will likely be more specific to the type of career you want. For example, some programs may be tailored to prepare you to become a marketing manager, while others will prepare you to become a marketer.

However, it is not all a question of diploma. You’ll want to make sure you’re taking courses that reinforce your chosen degree and prepare you for the competitive job market. This means that you will need to learn skills beyond what is available in the textbooks and gain a solid background.

In summary, becoming a marketer can mean a number of different things, but ultimately it’s about being good at a handful of marketing skills. No matter what you choose to focus your career on, be sure to build your personal brand so people get to know you as the go-to person for a specific area of ​​marketing.

Affiliate Link Disclosure: NeatCue receives compensation at no additional cost to you, if you use the referral link (s) on this page to make a purchase.

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