Most SEO specialists focus on Google for optimizing sites, but the growing popularity of the DuckDuckGo search engine is well worth it.
DuckDuckGo reached 100 million searches per day in January 2021, and while it’s small compared to Google, it will be a force to be reckoned with if its upward growth trend continues. That being said, DuckDuckGo SEO should definitely be on your radar.
Who is DuckDuckGo?
DuckDuckGo was launched in 2008 by Gabriel Weinberg and does not use any Google products. That’s a big plus for users concerned about Google’s data and privacy practices.
DuckDuckGo has grown in popularity among people who want results but are concerned about the amount of their personal information being collected and shared. DuckDuckGo does not track searches or use them for ad targeting.
While DuckDuckGo’s market share does not compare to that of Google, its presence will increase as Google and Facebook gain bad press for their piecemeal practices around data use.
Is DuckDuckGo a conservative search engine?
Since DuckDuckGo searches are essentially anonymous, users turn to the more security-conscious and perform higher quality searches. This can be a factor in reaching certain demographics.
How is DuckDuckGo different from Google?
Google is an infinitely bigger search engine that allows you to get more results faster. Along with that, you get more ads, related searches, and real-time tracking features from Google Maps.
On the other hand, Google keeps your data, including which websites you clicked on and when you searched. This leads to unwanted solicitations and Google assumptions about what results you want.
DuckDuckGo does not store search history, generate profiles, or use third party trackers. It provides you with encrypted search data and unfiltered results.
How do you rank in DuckDuckGo?
DuckDuckGo takes advantage of trusted websites, so a high quality website with links, backlinks, and great content will tend to rank high. Make sure your links are from reliable sources.
A good user experience will only help your site. Making sure your page is set up properly and visible on large and small screens is extremely important.
Keywords and phrases used naturally in your content will help in any search engine. Since DuckDuckGo does not track your location, using location specific keywords will give you results in a specific area.
DuckDuckGo uses Apple Maps for location searches. When promoting your business, make sure it is compatible with all card formats.
Ranking high in Google searches will also help your DuckDuckGo ranking. DuckDuckGo uses over 400 sources for search results, so full optimization is essential.
Google periodically changes its algorithms, so your SEO strategies must adapt. Adjusting here and there to optimize other search engines is a prudent business strategy.
Most of all, you want to reach the audience that doesn’t use Google. While you need to know and optimize results for a plethora of search engines, DuckDuckGo SEO should definitely be part of your digital marketing strategy.
We hope you learned something today about DuckDuckGo SEO. Visit our blog for more articles and subscribe to learn more about search engine marketing!