Have you ever spent time staring at your device while waiting for a website to load? More than likely, you have returned and tried another site because you are tired of waiting.
Websites that don’t load quickly are very irritating to users, as well as a barrier to ranking your site as it should in Google’s algorithms.
A website with a slow user experience is less likely to find what it is looking for, and potentially less likely to buy from you in the future.
« 40% of people abandon a website that takes more than 3 seconds to load »
3 seconds. This is how impatient we are. But these beautiful margins are what google algorithms crawl to rank your website!
Websites can load slowly for a number of reasons, ranging from poor optimization to poor quality web hosting. If your website isn’t loading as fast as it could, read on to find out why speed has become important to Google’s algorithms and how to improve it.
Why is Google page speed important?
First of all, what is page speed?
Page speed can be described as the time it takes to fully display content on a specific web page.
You can assess the speed of your page with Information on the speed of Google pages.
Users have a short attention span; they want websites that load quickly without any hassle. Especially ecommerce businesses, they cannot afford to have a slow website as they are more likely to look to the competition.
Google started ranking speed as a factor in 2010 for computer searches. 2018 saw its introduction in mobile searches. And now 2021 – essential elements of the web, which measures load time using three metrics.
Page speed is important, faster loading speed usually leads to higher conversion rate. Not only will your website rank higher in search results and retain visitors longer, it will also produce more conversions, on average, than a slower site.
« A one second delay in the page response can lead to a 7% reduction in conversions »
Google favors site speed as a ranking factor solely for the benefit of its user; he wants to create a much better user experience wherever possible.
The faster the page speed, the more likely the user is to have a positive experience using your website.
How can I improve the speed of my Google page?
Now that you know why this is important and how to calculate your PageSpeed preview, you can learn how to improve it.
Every website is different, there isn’t just one way to improve your page speed and optimize your website.
Each website has a completely different purpose and use. Some will have a structure with a lot of content and depth while others will only serve a few pages.
Regardless of that, a few general tips can improve your website page speed and overall performance:
Server Response Time – To improve your server response time, check for performance killers like database queries, slow routing, or low memory to root them out.
Content distribution network (CDN) – A CDN reduces the physical distance between the server and the user. A network of servers hosts your site locally to speed up load time.
This helps users around the world to access any website from a local host allowing the same high quality content without slow load times.
Optimize Images – While images are very important to the aesthetics of your website, they can negatively impact your site speed.
To combat the problem, optimize the images on your website. You can compress the image file so that the image loads faster without sacrificing quality. Using JPG, PNG and GIF image files are much smaller files.
Don’t leave code comments that will delay your site. Improve the speed of your site by reviewing your code to see if anything can be removed
Reduce redirects – Whenever one page redirects to another, your user faces an extra wait. This slows down your page, having an increased amount of HTTP requests which negatively impacts your site speed.
To combat this, reduce the number of redirects if necessary. Removing redirects will also help your user find the right page and improve their experience on your website.
Outsource your SEO to improve page speed
Page speed is arguably one of the most important factors in your website, but it’s overlooked for conversion rate.
Also, the speed test above assesses your site speed and makes website optimization your top SEO priority.
If you can’t follow the tips above or are overwhelmed by the task, why not contact a digital marketing agency.
Traffic growth is a digital marketing agency based in Lancashire and Yorkshire. We offer a wide range of marketing services, but we specialize in SEO and content marketing.
If you want expert help to make your on-site optimization a success, contact our team.