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According to statistics, email marketing generates $ 44 for every dollar spent. It’s a 4400% ROI!

What’s more, buyers also spend 138% more when marketed through email, and email is 40 times more effective at acquiring customers than Facebook and Twitter combined.

From statistics like these, it is evident that email marketing is very lucrative and effective. However, before you can harness the power of email marketing, you need to have a list of addresses to market.

This is where the creation of lists comes in.

While it can be tempting to do whatever you can to gain subscribers, this is a dangerous (and ineffective) tactic.

One of the most important things to focus on when starting mailing list building is client empowerment. To build an email list that truly fuels the growth of your business, you need to use opt-in list building techniques.

If you don’t, it will jeopardize your lead building efforts.

Ready to find out why we choose to build opt-in lists? Let’s go to the details.

What is opt-in list building?

Have you ever signed up for an online service or account and come across a small checkbox and the words “Check to receive marketing materials and newsletters”?

If so, here is an example of a subscription mailing list creation. The company asks for your consent before adding your email to their marketing lists.

Another example of opt-in list building is when you subscribe to someone’s newsletter on a site by filling out a form. Form acts get your consent to receive emails from the site or company.

To create an opt-in list, you need to make sure that prospects have the option of giving their consent to receive your marketing emails.

If you have purchased a list of email addresses or are using business card addresses and are marketing to them without their active consent, this is the creation of a list of non-opt-in. The same goes for using email addresses that your site has collected when owners have not consented to receiving marketing material.

Now let’s see why this is not a good idea and why we recommend opt-in mailing list building strategies instead.

It’s the law

First and foremost, in many cases it is illegal to send unsolicited marketing emails.

In the United States, the CAN-SPAM Law does not require you to obtain the consent of the recipients of the emails. This means that you can send marketing emails to US prospects without breaking the law. However, this is not the case for European and Canadian leads.

Under stricter GDPR laws and Canadian anti-spam legislation, you must obtain the clear and affirmative consent of recipients before sending them marketing material.

Additionally, even though the CAN-SPAM law does not prohibit unsolicited email, it is still advisable to avoid this with US recipients to avoid complaints.

The repercussions of the anti-spam violation include being blacklisted and fined, sometimes up to $ 41,484 per non-compliant email.

For many online marketers, you will likely have residents from all over the world on your email list. To avoid violating anti-spam laws, it is essential that you use opt-in mailing list building practices.

It’s more efficient

In addition to keeping you on the right side of the law, building opt-in lists is more efficient.

It’s because everyone on your list has agreed to be there. This is a more targeted group of prospects, so the likelihood of them engaging with your emails and marketing materials is higher.

If you send emails to recipients who have not given their consent, they will likely ignore these communications because they will look (and be) spam.

It is less expensive

Let’s be honest. There are some costs associated with email marketing. The larger your mailing list and the more emails you send, the higher your costs will be.

For this reason alone, you don’t want to have a mailing list full of recipients who don’t want to receive emails from you. This will reduce your return on investment and increase costs unnecessarily.

In addition to choosing to create an opt-in list and respecting permission levels, you should also perform regular pruning of your list to ensure that all of your recipients want to continue receiving your messages. All you need to do is send an email to the addresses with the lowest open rates, asking the recipient to take action if they don’t want you to remove them from your list.

If no action is taken, delete the address.

It is an essential component of mailing list management. The last thing you want is to give yourself more work by adding people to your list who never wanted to receive communications in the first place.

Building an opt-in list is better for your branding

Have you ever been spammed? If so, what did you think of the company that made it? You probably thought, « A bunch of money-hungry sharks, there’s no way I’m going to buy you anything! »

If you start sending emails to people without their consent, this is spam behavior. The recipients will likely think that you are right after the sale and that you are not providing value. It’s the opposite of how you want them to feel.

In today’s marketing world, the most effective techniques are those where brands prove and deliver value first and then market their offer directly. It is also the heart of successful drip campaigns.

Sending unsolicited emails without properly developing email leads will defeat all of your engagement efforts because recipients are unlikely to trust your brand.

Streamline your email marketing

Apart from being the most compliant route, building opt-in contact lists is also one of the best ways to streamline your email marketing efforts and build the trust of your subscribers. Not only is it cheaper and more efficient, it is also much more efficient.

Are you looking for other ways to optimize your email marketing campaigns? We have a suite of powerful tools that will let you create campaigns in minutes. Packed with additional features like automated follow-up emails, landing page builders and more, our comprehensive email marketing offering gives you everything you need to launch and run highly professional campaigns. and impactful.

Register for a free trial today and leverage the power of streamlined email marketing.

© 2021-2020, Chris Duncan. All rights reserved.

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